The to-do list for incoming Starbucks (SBUX) CEO Brian Niccol is long, and not everything will be checked off as complete within a year. Niccol – who will commute from his home base in California to Starbucks land in Seattle – must address an upset workforce itching to unionize. US consumers are upset about Starbucks prices. And the China business has fallen off a cliff amid pressure from cheaper competitors such as Luckin. Niccol also has a few other challenges that aren’t getting enough attention. For one, Starbucks isn’t selling enough food to people going into the store to buy a coffee. Further, the energy drink industry continues to wrestle market share away from Big Coffee as it promises healthier ingredients and a better pick-me-up.

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