October is Financial Planning Month, a key motivation for younger Americans as student loan repayments have also resumed this month. Acorns CFO and CIO Seth Wunder discusses the financial services company's style of guiding its clients to consider their own savings goals while investing.

"We built our brand off roundups and the ability to invest in the long-term compounding of the market, but we've done it in a brand-focused way where people really feel that we're trusted advisers for them," Wunder says, "and allow them to take the appropriate risk for wherever their life stage is and what their suitability is."

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

This post was written by Luke Carberry Mogan.

Video Transcript

RACHELLE AKUFFO: And so I was wondering, what will be your competitive edge?

I mean, there's a million financial educators out there.

You have these fintech and financial influencers all over the place giving sometimes questionable advice here.

How do you stand out from here?

Because when I remember Acorns, it was about squirreling away those little bits of, you know, when you had sort of leftover-- when you would swipe your card and have little money in there.

How do you then evolve it from here to really break through the noise?

SETH WUNDER: Yeah.

There's a few different angles to that.

So first of all, if you look at GoHenry, they've been an award-winning app for many years now in terms of the quality of their education.

Specifically, in that experience, there are many missions, which allow kids and teens to learn bit by bit on various pieces of their financial needs.

And so we think we can separate ourselves with the quality of the education that we offer.

If you think about from an Acorns' perspective, you're right, we built our brand off of roundups and the ability to invest in the long-term compounding of the market.

But we've done it in a brand-focused way where people really feel that we're a trusted advisor for them and allow them to take the appropriate risk for wherever their life stage is and what their suitability is.

And we will continue to do that.

And then the last piece of it is making it simple.

People want to feel that they're doing the right thing.

They want to understand why the decisions that they're making are so and are right.

And so between education and the brand, that goes a long way for people.

But it has to be simple.

And I think we've nailed that.

And so the combination of all three is really where we separate ourselves versus the noise and the other opportunities that might exist out there for people.