America's largest non-alcoholic brewer Athletic Brewing has closed a $50 million equity financing round led by General Atlantic. The brewer is now reportedly valued around $800 million, roughly double its valuation from just two years ago.

Athletic Brewing Co-Founder and CEO Bill Shufelt joins Asking For A Trend to discuss the latest investment round and what it means for the company moving forward.

Shufelt explains how his company's investors believe in how big the non-alcoholic beer can become: "It does take very long-term investors and we're really fortunate to have those," adding they believe non-alcoholic beer can grab a double-digit percentage of the beer market.

Shufelt says that even though traditional beer-makers are looking to get into the non-alcoholic space, Athletic has set itself apart by being "dedicated as specialists."

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This post was written by Nicholas Jacobino