Amid a "higher-for-longer" interest rate environment, in which consumers are dealing with financial pressures, Barry's CEO Joey Gonzalez joins Wealth! to shed light on the state of the consumer and its impact on Barry's business operations.

"If inflation is impacting our clients," Gonzalez says, "they're definitely choosing to prioritize fitness and wellness." Gonzalez notes Barry's witnessed its highest attendance ever in April, defying economic headwinds among consumers.

The CEO stresses the company's commitment to operational efficiency. Gonzalez highlights the fitness company's proactive approach, seeking out innovative ways to streamline processes and optimize value both in and out of the studio.

Gonzalez also discusses the company's expansion plans, new product offerings, and promotions to ensure value for consumers.

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This post was written by Angel Smith