Consumers are ‘going to keep feeling good’ through boosted retail, experiential spending: Strategist

In This Article:

Commonwealth Financial Network CIO Brad McMillan joins Yahoo Finance Live to assess retail sales figures from January, consumer sentiment amid rising experiential spending, and the Fed's interest rate hike outlook following noted growth.

Video Transcript

DAVE BRIGGS: All right, let's get you up to speed now on retail sales. Those numbers coming in higher than expected today. Sales jumping 3% in January. That's the biggest monthly jump since March 2021.

What was happening then? Well, we just got a fresh round of stimulus checks, so that's why that number was huge. Why this one is? Well, let's ask Brad McMillan. Commonwealth Financial Network CEO joins us now for more on the retail state of the consumer. Good to see you, sir.

So I mentioned biggest jump since we got that fresh round of COVID stimulus checks. We had a really tough number in December. What do you make of this one?

BRAD MCMILLAN: At the end of the last-- at the end of last year, we had an awful lot of worry about a recession that was coming. You know, we had the recession. We had the Fed raising rates, and there was a real fear out there that it was going to knock things off.

But then we've seen job growth continue. We've seen consumer confidence actually come back. And that recession that we were going to get doesn't seem as likely, certainly not in the short term. And people are saying, you know what? I've still got a job. I'm still making money. They're going out and spending. And not only that, they're trying to catch up a little bit from the end of last year. People pulled back, and now they're saying, you know what? We're OK, and we're going to go spend, and that's what we saw.

SEANA SMITH: We certainly did see that, Brad. Nearly every category saw a rise in sales. Car dealerships, furniture sellers, electronics among those top increases. When you take into account the large jump that we did just see last month, do you think that momentum is then going to continue given the fact that the labor market, like you've just been saying, has been so resilient?

BRAD MCMILLAN: I do think we're on a momentum trade here. And the thing that really struck me, Seana, about the numbers that came out, it's not just that the sales were good. It's that sales were good in big-ticket items, in cars and furniture. In other words, people were willing to pay up for things that really would make their lives better going forward.

And the other thing was going out for entertainment. So all of a sudden you have a consumer that's willing to make big-ticket purchases. You've got a consumer that's willing to go out and have a good time, and that doesn't say to me a consumer that things are going to get bad in the near future. They're going to keep feeling good, and I think the spending is going to continue.