With consumer confidence edging lower in July, fast-food chains have resorted to cutting menu prices and adding value meals to draw in crowds. Domino's Pizza, Inc. (DPZ) reported its second quarter earnings, beating estimates over profits of $4.03 per share, surpassing estimates of $3.70, but revenue missing estimates with $1.09 billion against an estimated $1.1 billion

Yahoo Finance Reporter Brooke DiPalma talks with Domino's CEO Russell Weiner at the New York Stock exchange to talk about the performance of the company and give insight into the state of the consumer.

On customers potentially struggling with prices and buying pizza, Wiener says" What we're seeing in the broader restaurant segment is consumers are saying, 'hey, you know what, folks? You've taken a little bit too much price,' and so that's why you're seeing a lot of the deals that you're seeing. The beauty with us is we took prices when we needed to a couple of years ago, but then we stopped. And so we continue to be in value."

On pricing, after reports of consumer confidence trending lower, Weiner states: "We actually purposely didn't take price after that. And actually when we look at our value scores, one of the reasons we drove order counts, other folks are losing orders is because we stayed in value. People still want to eat out, you just got to give them a reason."

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This post was written by Nicholas Jacobino