Vice President Kamala Harris's presidential campaign is embracing modern strategies to engage young voters. Following President Biden's decision to withdraw from the presidential race and endorse her candidacy, Harris has been leveraging popular social media platforms and utilizing meme culture to connect with younger demographics.

In a notable move, the vice president's campaign has adopted the "brat" aesthetic popularized by pop star Charli XCX — the title of her latest album — on X (formerly Twitter). A quote by Harris from a May 2023 press conference has always been making the rounds on social media, with supporters meme-ifying Harris referencing something her mother told her: "You think you just fell out of a coconut tree?"

Yahoo Finance senior columnist Rick Newman analyzes these tactics, examining how the Harris campaign is capitalizing on meme trends and other innovative methods to gain traction, particularly among younger voters.

Former President Obama and his wife Michelle endorsed Harris on Friday in a phone call with the vice president.

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This post was written by Angel Smith