Reddit (RDDT) usage for search has boomed. According to data from Similarweb, the social media platform saw a 39% increase in website visits, year-over-year, while Google (GOOG, GOOGL) reported a drop of 2.2%.

The Wall Street Journal personal tech reporter Ann-Marie Alcántara joins Wealth! to give insight into why internet users are turning to Reddit for search over Google.

"So we're seeing this happen across all social media sites, not just Reddit, but people are turning towards more real experiences. Things that feel like it's coming from a person versus a publisher or a journalist that they might not know. People are just looking for that extra personality, something that feels real versus just another website that tells them what to do," Alcántara has found in her research.

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This post was written by Nicholas Jacobino