As high prices continue to affect consumer spending, more fast food restaurants are introducing value meals to get customers back in their doors. Subway North America president Doug Fry joins Wealth! to discuss how the sandwich chain is handling weakened consumer spending.

As more restaurants roll out value meals, Fry warns that "sometimes greater value comes with a sacrifice. And that sacrifice is often a sacrifice on quality to get to price." He explains that Subway offers a variety of menu items for all budgets without sacrificing quality. As consumers look for snacks on the go, Subway has released footlong "Sidekicks" in the form of pretzels, churros, and cookies. The company is now rolling out footlong "Dippers" for $3.

He notes that Subway is focused on balancing quality, quantity, and price when creating new menu items. Fry also stresses the importance of loyalty in the industry and points to Subway's MVP rewards, which offer deals and perks.

For more expert insight and the latest market action, click here to watch this full episode of Wealth!

This post was written by Melanie Riehl