Okta CEO explains what companies need most to repel cyberattacks

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Hackers are stepping their game up — especially in the age of AI — as more and more companies report being targets of cyberattacks or ransomware hacks. Cybersecurity and multi-factor authentication systems, a service that Okta (OKTA) provides, are becoming more integral to keeping corporate employees and customers safe.

Okta CEO Todd McKinnon details the growing importance of identity management as cyberattack activity surges, particularly in a major election year.

"When you talk about identity-based attacks, I think the first challenge is knowing the breadth of the accounts and the identities companies have in their ecosystem," McKinnon tells Yahoo Finance. "So, when you're talking about a company's corporate IT environment, especially for a sizable company, any one over... a couple hundred employees, it's pretty daunting to know all of the systems and networks and SaaS applications and datacenters and servers in those data centers — trying to get a catalog of it all."

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

Editor's note: This article was written by Luke Carberry Mogan.

Video Transcript

BRAD SMITH: Companies across industries continue to navigate challenges of ransomware attacks. Just this year, Russian-backed attackers have targeted two major companies, UnitedHealth Group's Change Healthcare and tech titan Microsoft. For more on the rise in cybercrime, we're joined by Todd McKinnon who is the Okta co-founder and chief executive officer. Todd, great to speak with you as always and scratch-- we'll get some time with you. First and foremost, what is really prompting this rise in cyber attacks that we're seeing and additional threats?

TODD MCKINNON: Well, as an industry, and an economy, and a society move more and more information and transactions online and reap the benefits of that, and ease of use and productivity for our companies, that's also where the bad guys can make money. And that's where they're going after these things. You mentioned a couple of examples. And it's where the money is, it's where the vulnerabilities are, and that's where they're going. And that's what we have to do as an industry is defend that.

SEANA SMITH: So Todd, how do you defend that? How do you navigate what is an escalation here within the landscape? And then also on the flip side, just what does that then doing for demand for your product? Do you think it would be a real uptick in demand?

TODD MCKINNON: Well, the cybersecurity industry as a whole is a large and growing industry. The specific part of it we play in, which is called the identity management part of cybersecurity is even more important than it was 5 years ago or 10 years ago. And that's because as more things move online, the old technologies like firewalls and virtual private networks aren't going to cut it. You have to have a strong identity system.