Daymond John, FUBU and the Shark Group founder, and Brandon Sawalich, Starkey CEO, join Asking for a Trend to discuss how Starkey is using AI to revolutionize the hearing aid industry.

John chose Starkey for his hearing aids, explaining, "I really didn't know about the value and how great hearing devices and amplification devices were until I actually started working with Starkey because of their Starkey Hearing Cares where they were giving away so many amazing devices to people in need. And then I started to understand that I needed them myself. And this relationship started probably about ten years ago. And as the relationship grew, the technology and the AI and everything else grew."

He adds that not only did he need them, but he felt like he was getting the advantage of language translation. "So now they're way more than something that I just use to amplify hearing, which is probably the most important part. But now I can use them for so much more," he tells Yahoo Finance.

Sawalich explains that Starkey is "redefining hearing aids and eliminating the stigma of what hearing aids is." He continues, "It's not about amplifying sound. You have a mini computer inside your ear where basically the ear is the new wrist, and helping people be the best selves they can be each and every day."

John emphasizes that Starkey is changing the "massive stigma" attached to hearing aids, noting that the technology can be used to listen to music, send messages, and translate languages. Sawalich even calls it "your personal assistant."

"It takes ten years for somebody to realize they even have hearing loss and the amount of conflict in my life and other people's life that reduces when you realize that you are having arguments and challenges because you actually didn't hear the people correctly, and that how it helps prevent the things like Alzheimer's and things like that nature from people, shunning away from crowds — I found it amazing," John tells Yahoo Finance.

He adds, "I am who I am because I wanted to surround myself with the best. And I consider Brandon, I consider him the Steve Jobs of this area. You know, when Steve was talking about computers, he was talking about how technology is going to change everybody, not just what's in a computer. And I find that it's a reverse mentorship."

Watch the video above to hear what John says about some of the trends he's seeing in the new season of "Shark Tank."

To watch more expert insights and analysis on the latest market action, check out more Asking for a Trend here.

This post was written by Melanie Riehl