Ulta gets a Sell rating, e.l.f. Beauty a Buy at B. Riley

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B. Riley initiated coverage of a number of beauty stocks. Analyst Anna Glaessgen gave Ulta Beauty (ULTA) a Sell rating and $300 price target, citing category deceleration and increased competition. Glaessgen issued a Buy rating and $175 price target to e.l.f. Beauty (ELF), writing that the company is a "high-quality growth story" with a "power grip on category growth."

Market Domination anchors Julie Hyman and Josh Lipton discuss the calls in the video above.

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This post was written by Stephanie Mikulich.