As media platforms continue to grow in size, volume of content, and daily users, misinformation also grows and spreads. The medical sector is ripe with misinformation among users and the broader medical community. YouTube (GOOG,GOOGL) announced it will elevate quality control and address medical information with the help of the experts. Yahoo Finance Senior Reporter Anjalee Khemlani sits down with Michael Howell, Google Chief Clinical Officer, and Dr. Garth Graham, YouTube Head of Healthcare & Public Health to discuss what measures can be taken to address this growing issue.

Dr.Graham explains their approach to this issue: "We are really the first to start labeling health information that's coming from licensed doctors, licensed nurses, licensed healthcare professionals, so really this idea of identifying that credible source based on the National Academy of Medicine, World Health Organization definitions and then raise that up so people know who they're getting information from and that they can trust that information."

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Video Transcript

JOSH LIPTON: As part of Yahoo Finance's week-long special Health Care Industry Checkup, we're taking a look inside the world of medical misinformation. Yahoo Finance's Anjalee Khemlani had the chance to dig into how YouTube is elevating its reach of quality health information with Google chief clinical officer Michael Howell, along with Dr. Garth Graham, global head of health care and public health at YouTube and Google Health. Take a listen.

MICHAEL HOWELL: As a doctor, you know in your heart that the right information at the right time can help someone's life be unbelievably better. And so we have teams working to lift up the best quality information all across the company. One of the shining examples of this is YouTube that's been working on it for a number of years. And we work to lift up high-quality content even as we work to lower and make less prominent content that isn't accurate or helpful to users.

ANJALEE KHEMLANI: And what is the way that you're doing that? What metrics are you using and how are you going about doing that? Garth, if I could get you in for that.

GARTH GRAHAM: Sure. Yeah. You know, and we think of it like a garden, you know, how do you weed out the information that's bad and dangerous for users in the community and how do you lift up and plant the seeds of good information for people so that people are able to make the right decisions at the right time. So, you know, we're an open platform, but the real goal is how do you balance getting good information to people at the right time, as Michael said, while making sure that we remove a delicate or dangerous information.