Wells Fargo brokerage unit is making it easier for advisors to qualify for a higher pay rate, but reducing some payouts on small accounts as part of its financial advisor compensation plan for 2025. National brokerage firms, also known as wirehouses, unveil compensation changes annually and generally try to avoid sweeping changes that may antagonize their brokerage forces. Like other brokerage firms, Wells Fargo pays advisors based on how much revenue they generate according to a grid that determines payouts.