12 Highest Quality Protein Powders of 2024

Meerub Anjum
9 min read

In This Article:

In this article, we will look into the 12 highest quality protein powders of 2024. If you want to skip our detailed analysis, you can go directly to the 5 Highest Quality Protein Powders of 2024.

Protein Powder Industry: A Market Analysis

According to a report by Future Market Insights, the protein powder market was worth $22.3 billion in 2022. The market is expected to grow at a CAGR of 7.3% and reach $36.6 billion in 2032. The growth can be attributed to the increasing demand from fitness enthusiasts and a health-conscious consumer base. Protein powder has plenty of advantages, such as allowing the development of healthy muscles and tissues, repairing tissue, weight management, enzyme development, strengthening the immune system, and sustaining healthy cholesterol levels. In 2022, the global protein supplements market was dominated by the protein powder market, accounting for over 63% of total sales.

The COVID-19 pandemic encouraged consumers to take more protein supplements in powder form for a healthy immune system. For instance, a notable nutrition goods company, Glanbia plc (OTC:GLAPF), conducted a 2-week poll in April 2020 to assess the impact of COVID-19 on consumer spending on food and nutrition products in the US. After the pandemic had hit, in the second week of March 2020, the number of respondents who opted for protein-based items to stay healthy and build stronger immunity increased from 21% to 23%. The demand for ready-to-drink protein shakes also boomed dramatically, contributing to the growth of the global protein powder market.

Category-wise, the plant-based protein powder market was worth $7.2 billion in 2022 and is expected to grow at a CAGR of 8.7% through 2032. The market is driven by the increasing traction of veganism. Plant-based products are considered healthier and safer, compared to animal-based products. The market is expanding due to the rising concern about animal welfare, forcing companies to manufacture plant-based alternatives to meet the rising demand. Within the distribution channel, the market is divided into hypermarkets or supermarkets, convenience stores, specialty sports stores, online retail channels, and drug stores. The online retailing channel is anticipated to hold a market value of nearly $10.8 billion by 2027.

Regionally, the US protein powder market is expected to reach $9.7 billion in 2032. The key market driver of the US protein powder industry is the increasing awareness among younger generations about a healthy lifestyle, high-protein diets, balanced meals, and healthy consumption. The Mexican market is opting for new methods to stay healthy. Women are shifting to new formulae that provide the optimum protein quantity to prevent stunted growth in children. The rising concern about animal cruelty is driving the plant-based protein powder market in Germany.

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