20 Fastest-Growing Spirit Brands in the World

Sultan Khalid
11 min read

In This Article:

In this article, we are going to discuss the 20 fastest-growing spirit brands in the world. You can skip our detailed analysis of the global spirits market, the success of celebrity-owned liquors, and the fastest growing alcohol category in the world, and go directly to 5 Fastest-Growing Spirit Brands in the World. 

Alcohol occupies such a central place in the human experience that Galileo Galilei, the father of modern science, once compared wine to sunlight itself. Since booze has been an integral part of human history for thousands of years, it has always been in a constant state of change, trying to keep up with the evolving tastes of its consumers. Adding a hint of flavor has always been the norm, and even the Greeks flavored their beloved wine with everything from honey to seawater. From beer spiked with intoxicants such as henbane to wine infused with rosemary, it’s fair to say that the desire both to enhance the mood-altering effects of alcohol and to improve the taste of an indifferent raw product have been with mankind for millennia. 

The Global Spirits Market: 

The spirits industry is overcoming economic headwinds to meet changing consumer preferences as it chips away at the dominance of beer. According to the Distilled Spirits Council of the United States, the spirits revenue market share grew from 28.7% in 2000 to 42.1% in 2022, while beer held a 41.9% market share last year. Thus, the spirits industry surpassed beer in revenue for the first time ever. 

As we mentioned in our article – 25 Most Popular Spirits in the World – the global spirits market is estimated to be at $59.4 billion in 2023, and is expected to be worth around $90.29 billion by 2033, growing at a CAGR of 4.27% during the forecast period. The rising popularity of premium alcoholic drinks and RTDs owing to higher consumer spending could be one of the key factors for the rapid development of the spirits industry. 

The Success of Celebrity-owned Liquors:

The alcoholic beverage industry is unquestionably a profitable one and a growing number of celebrities are investing their time and money in the spirits business by backing brands and forging partnerships. These ventures have often proven to be quite lucrative. 

Of course, a celebrity-backed investment offer is also a boon for the brand itself. Numerous studies have already shown that celebrities can affect consumer behavior, especially if the celeb’s image aligns with the brand. Having celebrities as investors can help the brand increase its sales and make it more recognizable to people. The celebrity’s fans or followers will associate the celeb’s positive image with the brand. 

Recommended Stories