Affirmative action wars hit the workplace: Conservatives target 'woke' DEI programs

Edward Blum has filed dozens of lawsuits challenging racial preferences in American life, from affirmative action to voting rights. His most recent win came when he sued Harvard over its race-conscious college admissions policies.

Now fresh off that landmark affirmative action victory, Blum has set his sights on the private sector.

His organization, the American Alliance for Equal Rights, recently filed two racial discrimination lawsuits. In August, he sued an Atlanta firm, Fearless Fund, that backs Black women entrepreneurs. He also sued two major law firms, Morrison Foerster and Perkins Coie, for offering fellowships to diverse candidates. Morrison Foerster this week quietly opened its diversity fellowship to students of all races. It did not respond to a request for comment.

Blum's quest to dismantle corporate diversity initiatives began in 2021 when he took the state of California and the NASDAQ stock exchange to court over board diversity mandates.

The anti-affirmative action activist says he has more lawsuits planned.

“Racial classifications and preferences need to be handled with the most delicate of gloves or corporations and other institutions will be in violation of the law,” Blum told USA TODAY in an interview.

Edward Blum, a long-time opponent of affirmative action in higher education and founder of Students for Fair Admissions, leaves the U.S. Supreme Court after oral arguments in Students for Fair Admissions v. President and Fellows of Harvard College and Students for Fair Admissions v. University of North Carolina on Oct. 31, 2022.
Edward Blum, a long-time opponent of affirmative action in higher education and founder of Students for Fair Admissions, leaves the U.S. Supreme Court after oral arguments in Students for Fair Admissions v. President and Fellows of Harvard College and Students for Fair Admissions v. University of North Carolina on Oct. 31, 2022.

Conservatives seize on affirmative action ruling to attack diversity programs

Corporate diversity, equity and inclusion initiatives – DEI for short – were already under fire from GOP leaders like Florida Gov. and presidential hopeful Ron DeSantis. Republican criticism only intensified in the wake of the Supreme Court ruling in June that struck down affirmative action.

Though it does not apply to employers, conservative activists seized on the high court ruling, saying it raises fundamental issues about how corporate America addresses workplace inequality.

“The decision was clear that all Americans have the same civil rights, and those rights forbid discriminating for or against anyone on the basis of race, sex or orientation,” said Scott Shepard, director of the National Center for Public Policy Research’s Free Enterprise Project which challenges DEI and other "woke" initiatives in corporate America.

Since then, the nation has seen an uptick in legal challenges from conservative activists.

America First Legal – a conservative group founded by Stephen Miller, former senior adviser to former President Donald Trump, and other former Trump administration officials – has filed complaints with the Equal Employment Opportunity Commission against diversity programs at more than a dozen companies including Starbucks, McDonald's and Morgan Stanley. In a blog post, America First Legal claimed that all DEI programs are illegal.