Amazon Launches Low-Price Marketplace in India
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Amazon continues to expand.
The e-commerce giant discreetly introduced an unbranded, low-price marketplace in India called Bazaar. Per an information page from the company, the new store will be “offering a dedicated destination for fashion and home products at affordable prices.”
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According to TechCrunch, products will range in price from 199 Indian rupees ($2.39) to 600 Indian rupees ($7.21).
The at-large market in India has already begun to heat up. Deloitte projects that the country will soon become the third-largest consumer market in the world.
International Trade Administration (ITA) data shows that the value of the Indian-ecommerce market stood at $46.2 billion in 2020, with online retail accounting for 44 percent of that value. The agency expects that figure to grow to $136.47 billion by 2026, with 49 percent of that value coming from online retail.
As the market grows, it seems Amazon doesn’t want to be left behind. According to the ITA, “Customers in India prefer online purchase channels for categories such as accessories, apparel, footwear, personal care products, household supplies and consumer electronics.”
Amazon Bazaar’s information page states that the new store will focus on exactly those categories.
“You can find items from clothing, accessories, and jewelry to handbags, shoes, traditional and western wear, and a wide array of home goods including kitchenware, towels, bed linens, and décor items,” it reads.
A spokesperson for the company said the new venture has a particular focus on affordability.
“We continue to invest and innovate to serve the diverse needs of our customers in different countries and have launched Amazon Bazaar in our India marketplace to provide customers a place to discover and shop ultra-affordable fashion and home products,” the spokesperson said in a statement.
SaaS firm Semrush’s traffic analytics tool showed that, in January, Amazon.in was the country’s most-visited retail website, followed closely by Walmart-owned Flipkart. But even though Amazon may be capturing consumers’ attention, Flipkart still edges it out in terms of market share; according to Bernstein, the marketplace owned 48 percent of India’s e-commerce market share.
Amazon’s latest play in the Indian market may point to its overall penchant for expansion in India.
According to an X post by Amazon CEO Andy Jassy, the company has plans to invest $26 billion in India by 2030.