Introducing a New Global Brand 

LAS VEGAS, June 26, 2024 /PRNewswire/ -- In a presentation to investors this week, Aristocrat shared more details on its recently launched Aristocrat Interactive business, including its go-to-market structure and key leadership appointments.

Aristocrat Interactive brings together the former Anaxi and NeoGames operations into a single, integrated global business, with a vision to 'create the new frontier of connected experiences.' The business is proud to be a leader in technology solutions for online Real Money Gaming (RMG), with a full-service offering including an extensive catalog of gaming content, proprietary technology platforms and gaming systems, iLottery and Gaming Systems solutions.

Aristocrat Interactive strives to offer customers an unrivaled choice of deep, rich, connected experiences, and customizable needs that will entertain and engage players. With renowned gaming content, full-service iLottery capabilities, a comprehensive suite of back-end solutions, and support for land operators in casinos and sports, Aristocrat Interactive provides a complete, seamless end-to-end connected experience for operators, enhancing their connection to players.

Aristocrat Interactive is fully operational with five go-to-market businesses that leverage complimentary capabilities that serve the entire spectrum of the online RMG industry:

• iLottery – Aristocrat Interactive iLottery helps governments bring their lotteries online. Offering turnkey solutions that support platform development and operations, content, and marketing programs, Aristocrat Interactive iLottery currently serves 28 global lottery customers. iLottery will be led by Chris Shaban, Managing Director.
  
  

• Content & Aggregation – Aristocrat Interactive's Content & Aggregation business combines the leading content aggregator behind innovative products including the Fusion^? aggregation platform and the Ignite^? Studio development program, with a portfolio of more than 440 titles including leading brands from Aristocrat, Wizard Games? Studio and Roxor? Gaming. With fan favorites including Buffalo?, Timberwolf? and more, we are reimagining the casino experience for the online world. Content & Aggregation will be led by Adrian Bailey, Managing Director.
  
  

• Gaming Systems – The casino gaming systems arm of Aristocrat Interactive offers land-based operators best-in-class technologies and solutions, including accounting, casino management systems, loyalty, and marketing. Designed with a deep understanding of day-to-day casino operations, these technologies enhance efficiency and ensure seamless player experiences. Gaming Systems will be led by Neil Crossan, Managing Director.
  
  

• iGaming & Sports – Aristocrat Interactive's iGaming and Sports offers online operators a comprehensive suite of content and technology products for running an online gaming and/or sports betting programs. iGaming and Sports services are fully modular, customizable to meet operators' unique needs and developed with the players' experience at the forefront. iGaming & Sports will be led by Dima Reiderman, Managing Director.
  
  

• iGaming White-Label – Offering full front-end and back-end services to independent casino and sportsbook operators, Aristocrat Interactive iGaming White-Label provides operators an easy entry to break into the RMG business. iGaming White-Label's package offerings include customer support, retention teams, digital wallets, and 360 platform support. iGaming White-Label will be led by Jonathan Chilton, Managing Director.