Parras is also home to a Cone Denim mill, which will allow Artistic Milliners to create a localized supply chain ecosystem. As the facility transitions from its previous focus on Dickies production, Artistic Milliners is attracting experienced garment workers from the local community, ensuring the region’s deep expertise is preserved and expanded upon.

End-to-End Nearshoring Solutions

Once fully operational, the Parras facility will allow brands to engage in an entirely nearshored collaboration. Customers will have access to the New York- and Los Angeles-based Star Fades Studio, which offers concierge design and product development services—from trend research to sample production. Whether brands seek a comprehensive partnership or need specific design and fit expertise, Star Fades International provides the flexibility to meet evolving demands.

Star Fades’ 3D team leverages digital tools to create virtual prototypes, significantly reducing the need for physical samples. This innovation allows brands to test and adjust designs virtually, cutting approval times from a month to just a week. Combined with on-site fittings by technical designers, Star Fades ensures that fit preferences are precisely translated into production—whether it happens in the U.S., Mexico or Pakistan.

By tapping into Artistic Milliners’ Western Hemisphere network, brands can accelerate their development and production timelines, shaving off up to 13 weeks in total. While proximity may come with a higher price tag, the benefits of speed-to-market, reduced risk, and supply chain resilience are invaluable. “It’s a two-pronged approach. There’s margin, and there’s surety of supply,” said Ahmed. “You have to get garments in-store first; then worry about sales and margins.”

Moreover, production in North America allows brands to take advantage of trade agreements like the United States-Mexico-Canada Agreement (USMCA) and the IMMEX program, enabling duty-free material imports as long as products leave Mexico within a set timeframe.

Looking Ahead

Artistic Milliners’ investment in the Americas is just the beginning. “Looking ahead, our focus remains on reinforcing our Western Hemisphere footprint, with an eye on further expansions that will enhance our global network, improve speed-to-market and meet the growing demand for sustainable, nearshore manufacturing solutions,” said Ahmed.

With innovation and sustainability at the core of its operations, Artistic Milliners is paving the way for a more agile, responsible and future-forward denim supply chain.

Click here to learn more about Artistic Milliners.