In the latest market close, Booking Holdings (BKNG) reached $4,019.80, with a -0.21% movement compared to the previous day. This move lagged the S&P 500's daily gain of 1.7%. On the other hand, the Dow registered a gain of 1.26%, and the technology-centric Nasdaq increased by 2.51%.

Coming into today, shares of the online booking service had gained 7.77% in the past month. In that same time, the Retail-Wholesale sector gained 4.02%, while the S&P 500 gained 1.27%.

The upcoming earnings release of Booking Holdings will be of great interest to investors. The company's earnings per share (EPS) are projected to be $77.68, reflecting a 7.41% increase from the same quarter last year. Meanwhile, the Zacks Consensus Estimate for revenue is projecting net sales of $7.62 billion, up 3.76% from the year-ago period.

For the annual period, the Zacks Consensus Estimates anticipate earnings of $176.92 per share and a revenue of $22.95 billion, signifying shifts of +16.23% and +7.4%, respectively, from the last year.

Investors might also notice recent changes to analyst estimates for Booking Holdings. Recent revisions tend to reflect the latest near-term business trends. Therefore, positive revisions in estimates convey analysts' confidence in the company's business performance and profit potential.

Our research suggests that these changes in estimates have a direct relationship with upcoming stock price performance. To exploit this, we've formed the Zacks Rank, a quantitative model that includes these estimate changes and presents a viable rating system.

The Zacks Rank system, ranging from #1 (Strong Buy) to #5 (Strong Sell), possesses a remarkable history of outdoing, externally audited, with #1 stocks returning an average annual gain of +25% since 1988. Over the past month, the Zacks Consensus EPS estimate has moved 0.1% lower. Booking Holdings is holding a Zacks Rank of #3 (Hold) right now.

In terms of valuation, Booking Holdings is currently trading at a Forward P/E ratio of 22.77. This indicates a premium in contrast to its industry's Forward P/E of 22.72.

Also, we should mention that BKNG has a PEG ratio of 1.23. The PEG ratio is similar to the widely-used P/E ratio, but this metric also takes the company's expected earnings growth rate into account. BKNG's industry had an average PEG ratio of 1.05 as of yesterday's close.

The Internet - Commerce industry is part of the Retail-Wholesale sector. This industry, currently bearing a Zacks Industry Rank of 63, finds itself in the top 25% echelons of all 250+ industries.