Is Competition Coming for Cava From Chipotle Mexican Grill?

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Up over 200% in 2024, restaurant company Cava Group (NYSE: CAVA) is one of the hottest stocks on the entire stock market, and for good reason. Its revenue was up a stunning 35% year over year in the second quarter of 2024, and its net profit soared 200% to $20 million. Moreover, with only 341 locations at the end of the quarter, this little restaurant company could have many more years of profitable growth ahead. No wonder investors are thrilled.

Cava is a restaurant chain specializing in Mediterranean cuisine. Instead of french fries, the company serves up pita chips. Other chains use cheddar cheese, and Cava has feta. And instead of meatballs made of ground beef, this chain uses lamb. All of this gives Cava a differentiated corner of the restaurant market.

Cava appears to have little competition when it comes to Mediterranean food and, consequently, a clear path for growth. Almost nobody knows about an Ohio restaurant chain called Brassica. The ingredients on Brassica's menu have a lot of overlap with Cava. However, considering it only has six restaurants, investors could be forgiven for ignoring it.

Unfortunately for Cava's shareholders, Brassica is suddenly in the spotlight. One of the top restaurant companies in the world is Chipotle Mexican Grill (NYSE: CMG), and it just invested in this small Cava rival. Here's what it means and doesn't mean for investors.

What's Chipotle doing?

In 2022, Chipotle launched a venture capital fund. The fund had a $50 million pool for investing in start-up companies. Since launching, the company has made multiple investments and doubled its investment pool to $100 million in February.

According to the press releases, Chipotle's fund seeks to invest in "supply chain, agriculture, restaurant innovation, automation, and other areas that support Chipotle's mission." And that's exactly what the company has done. For example, it previously invested in Local Line, a start-up helping source food locally. It also invested in Hyphen, a start-up bringing robotics and automation to commercial kitchens.

Chipotle's investment in Brassica doesn't seem to fit within its express objectives.

Brassica isn't the first restaurant chain that Chipotle has ever invested in. In 2013, the company invested in a pizza chain called Pizzeria Locale (now closed down). It's tried building multiple other restaurant concepts through the years. However, this is the first investment in a restaurant chain from its venture capital fund.

When it comes to things such as restaurant automation or supply chain, it's easy to see how those investments could directly benefit Chipotle Mexican Grill. Perhaps by funding a robotics company, for example, there will be a food-prep robot breakthrough. Eventually, Chipotle could become a customer and use robots in its kitchens (which, incidentally, it is).