ECGI Celebrates Allon's Success at AETA, Securing Key Retailer Interest and New Brand Collaborations

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IRVINE, Calif., Aug. 20, 2024 /PRNewswire/ -- ECGI Holdings Inc. (OTC: ECGI), a diversified holding company with a unique portfolio in viticulture, hospitality and luxury fashion, is thrilled to announce the success of its Allon equestrian apparel line at the recent American Equestrian Trade Association (AETA) International trade show. The event, held at the Dallas Market Center, drew significant attention from key retailers, including those with prominent locations in Wellington and at the World Equestrian Center. This strong interest marks a pivotal moment for Allon as it continues to gain momentum in the highly competitive equestrian market.

ECGI Holdings, Inc. (PRNewsfoto/ECGI Holdings)
ECGI Holdings, Inc. (PRNewsfoto/ECGI Holdings)

Allon's debut at AETA was nothing short of spectacular, with its new line of equestrian apparel capturing the imagination of attendees. The launch included a range of meticulously designed show coats, show shirts, breeches, safety vest covers and jewelry, each piece reflecting the brand's commitment to combining luxury with functionality. Among the standout items, the safety vest cover — crafted to match the show coats — garnered particular acclaim, earning enthusiastic praise from both retailers and industry experts.

The overwhelming response to the Allon line has been a testament to its potential to redefine standards in equestrian fashion.

"The excitement we witnessed at AETA was truly inspiring," said Nick Collins, CEO of Pacific Saddlery. "Retailers are eager to bring our products to their customers and we are confident that the Allon line will set a new benchmark in the market."

Echoing this sentiment, Jamie Steigerwald, CEO of ECGI Holdings, expressed his enthusiasm: "The positive feedback we received, especially for our safety vest cover, reinforces our belief in the Allon brand. We are excited about the future and the role Allon will play in elevating the equestrian apparel industry."

In addition to the interest from key retailers, Allon's presence at AETA led to the addition of several prestigious brands to the PacificSaddlery.com retail website. While the details of these collaborations remain confidential, they are expected to significantly enhance the site's offerings, positioning Pacific Saddlery as a leading destination for luxury equestrian apparel, equipment, and accessories.

As Allon builds on the momentum from its successful AETA showcase, the brand is gearing up for its next milestone — a retail launch next month set to follow the wholesale introduction. Specific details of the retail launch will be provided soon.