Now with our strong third-quarter results, we expect our full-year EBIT adjusted to be in the range of $14 billion to $15 billion and EPS diluted adjusted to be in the range of $10 to $10.50, both at the upper end of our previous guidance. And we are once again raising our adjusted automotive free cash flow. I want to be clear, though, we are not mistaking progress for winning. The competition is fierce, and the regulatory environment will keep getting tougher.

That's why we're focused on optimizing our ICE and EV margins. We have a very strong record in ICE, and we are on track to produce and wholesale about 200,000 EVs in North America this year and make our portfolio variable profit positive this quarter. This is a first step. We are working with urgency to make our EVs profitable on an EBIT basis as quickly as possible.

To get there, we will continue to drive improvements across the business. Apart from our financial performance and the progress we've made growing our ICE business and scaling EVs, one of the things that truly stands out about the quarter is the resiliency and compassion of our suppliers and dealers after the storms that hit the Southeast. We are saddened by the destruction and loss of life and grateful for their significant contributions to relief efforts, which GM and our employees have supported through contributions to the Red Cross. One GM supplier that stands out is RIS Solutions in Old Fort, North Carolina, which makes carpets for our full-size SUVs.

They worked tirelessly to support their employees and their community as well as GM. They even drilled a new well to restore water service to the plant and to their neighbors. This is a great example of the steps people in our business are willing to take to support their employees and manage events outside of their control. At Investor Day, we focused on the business drivers for 2024 and 2025 that are within our control.

They include a wide range of new and redesigned ICE SUVs that are more profitable than the outgoing models; steadily improving EV profitability as we scale production and expand our portfolio; fixed cost discipline; capital efficiency; and improved results in China. We're building momentum in all of these areas. For example, the new Chevrolet Traverse, GMC Acadia, and Buick Enclave continue to grow their volumes and retail market share with very strong pricing, and the new ICE Chevrolet Equinox is arriving in dealerships in greater volume. We've seen month-over-month gains in retail segment share for the Equinox, ATPs are about $6,000 higher than the outgoing models, and we're attracting younger buyers.

Without a doubt, these vehicles, along with our new full-size SUVs, are some of the best we've ever delivered from a design, safety, and technology standpoint. And I can say definitively that one of our other new ICE models, the Chevrolet Corvette ZR1, is the fastest car we've ever built. It's a 1,064-horsepower engineering marvel, and Mark Race recently drove it at 233 miles per hour on a high-speed oval in Papenburg, Germany, a speed that's unrivaled by any current production car priced under $1 million. That wasn't a one-off in performance either.

Five engineers also exceeded 230 miles per hour on multiple runs. If you haven't seen the video Chevrolet posted to TikTok and YouTube, please check them out. Like the breathtaking performance of the Corvet, our strategic portfolio of EVs is separating GM from our competitors. As you know, we earned the No.

2 EV sales position for the third quarter. Our total share is approaching 10% of the EV market, and our EV conquest rates are more than 60%. If you attended Investor Day, I hope you have a deeper appreciation for the role our battery manufacturing capabilities and overall sales strategy are playing in our drive to EV profitability. The scale and vertical integration we have achieved with LG ES in Ohio and Tennessee is a major competitive advantage that's driving down cell costs, so are the world-class yield rates we're seeing.

Because we jointly produce ourselves, we reap the benefits of lower commodity prices, and we're generating significant manufacturing credits at both the cell and module level. It will be years before some of our competitors approach this level of performance. To drive more EV sales growth, all of our brands have been conducting extensive dealer outreach and training. For example, Chevrolet has been meeting with more than 7,000 dealership sales employees to educate them about EV technology and charging and the competitive advantages we have in areas like affordability, range, capability, and the total cost of ownership.

People are leaving these meetings energized and just as confident in our EV portfolio as they are in our winning ICE products. The training should really pay off in 2025 as we continue to expand our truck portfolio with both lower-cost and longer-range versions of the Silverado EV. Our longest-range work trucks will have the ability to go nearly 500 miles on a full charge. Our most affordable work truck will begin at about $57,000, and both the LT with standard content and the LT premium package are priced so eligible customers may qualify for the full $7,500 federal tax credit.

We will also have our full range of Equinox EV and Blazer EV models in the market starting in the first quarter, including a new more affordable Blazer as well as an expanded portfolio of GMC Sierra EVs. Our Cadillac portfolio is expected to be another driver of volume and share growth, conquest sales, and EV profitability improvements as we go forward. EV consideration is much stronger among luxury customers than the mainstream market, about 9 points higher, so we expect it to grow faster. These customers want beautiful designs, advanced technology, performance, and range, everything Cadillac delivers with the LYRIQ, OPTIQ, VISTIQ, and the Escalade IQ.

No other luxury brand has so much to offer. Let's turn to China where the team is making progress aligning production to demand. In the third quarter, GM and our JVs grew sales 14% from second quarter for our best performance since the third quarter of 2022. Our growing portfolio of EVs and plug-in hybrids played a key role.

In fact, our new energy vehicles outsold ICE models for the first time. Importantly, our dealer inventory has been reduced by more than 50% since the start of the year, which will allow us to better manage our pricing and costs. We will also continue to drive dealer engagement and discipline on fixed cost, inventory, pricing, and incentives. However, the operating environment in China continues to be challenging, and there is more hard work to do with our partner.

There are a series of shareholder and joint venture board meetings planned during the fourth quarter that will be focused on restructuring actions to make the business sustainable and profitable, and we will share next steps as soon as we can. We will also provide an update on Cruise when we can share more details about their future funding model. In the meantime, the Cruise team continues to improve their technology and cost structure. Another area where you can expect news in the weeks and months ahead is in capital efficiency.

As Kurt Kelty shared, we continue to refine our sales strategy with the incorporation of prismatic cells and new chemistries. We're seeing enterprisewide benefits from winning with simplicity, and we'll continue to add EV capacity in a measured cadence by converting existing component and assembly plants. And we're making good progress with Hyundai on specific areas of cooperation. We are nearing the completion of our first definitive agreement, and we expect to have something to share soon.

I'll close my prepared remarks by reiterating the commitment we made at Investor Day to build on our competitive strengths and deliver the performance that differentiates us from others in the industry. We know that's what investors expect and it's the best way for us to demonstrate both leadership and our true long-term growth potential. Thank you. And now I'd like to turn the call over to Paul to walk you through the quarter.

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Thank you, Mary, and I appreciate you all joining us this morning. I'm pleased to report that our business continues to perform well, demonstrating ongoing discipline and a focus on delivering consistent financial results. And none of this would have been possible if it weren't for the hard work and dedication of our amazing team. A big thanks to everyone.

It all begins with our stellar ICE portfolio, where we've been able to maintain strong pricing compared to the industry, and our highly profitable full-size pickup and full-size SUVs continue to gain market share in their respective segments. We've been able to achieve these market share gains with significantly lower incentives than our competitors. For example, in the third quarter, our U.S. incentives were approximately 2.4 percentage points lower than the industry average, a gap that has widened from last year's third quarter where we were 1 percentage point below the industry.

This demonstrates the strength of our products and our disciplined go-to-market strategy. I also want to highlight our ongoing commitment to financial discipline and that we are on track to meet our $2 billion net fixed cost program by the end of this year. On capital allocation, we repurchased $1 billion worth of stock in the quarter, retiring another 23 million shares. We ended the quarter with a diluted share count of 1.12 billion, down 19% compared to the end of the third quarter last year.

We anticipate that the ASR will be completed by the end of October. Our current estimate is that we will retire approximately 25 million additional shares associated with the program in the fourth quarter, bringing the total number of shares retired as part of this program to nearly 250 million. All told, when you compare our third-quarter results to last year, you can see that the company continues to execute well. Revenue was up 10% to $49 billion, with year-over-year volume growth in both ICE and EVs.

This is driven by having a great product portfolio and offering customers attractive choices in key segments. The higher wholesale volumes are also supported by three consecutive years of retail market share growth along with conquest rates at 60% or above for our EV sales. We achieved $4.1 billion in EBIT adjusted, 8.4% EBIT-adjusted margins, and $2.96 a share in EPS diluted adjusted, up roughly 30% year over year. Some of the performance during the quarter was timing, including a pull forward of some full-size SUV production to support the ramp of the refresh model during the fourth quarter and prioritizing full-size pickup availability.

We estimate these factors had an EBIT impact of around $400 million for the third quarter that would have otherwise occurred in the fourth quarter. We achieved adjusted automotive free cash flow of $5.8 billion during the third quarter, up $900 million compared to last year due to EBIT improvements, lower capital expenditures and improved working capital driven by higher production volume at the end of Q3. North America delivered third-quarter EBIT-adjusted margins of 9.7%, which resulted in $4 billion of EBIT adjusted, up $500 million year over year. This was driven by higher wholesale volumes, strong pricing, ongoing cost containment, and the EV valuation allowance benefit.

Pricing for the quarter was up $900 million year over year and better than what we assumed in our guidance. About half of this pricing benefit was from really strong performance from our midsized SUVs, especially the Chevrolet Traverse. The rest was primarily from pricing adjustments that we made on our full-size SUVs and the Corvette in the fourth quarter of last year, which have now been fully lapped. I also want to address another topic of interest, namely how we are addressing warranty costs.

The continued inflationary pressures, combined with warranty claims on a few of our high-volume vehicles, led to a $700 million year-over-year adjustment in the third quarter from both reserve and rate adjustments. The primary issue causing the increased warranty accruals has been identified, and the fix was put into production earlier in the year. Despite this expense, as you can see, our financial results remained strong. We are committed to the highest standards of quality and customer satisfaction.

Lastly, dealer inventory levels ended the quarter at 68 days for ICE vehicles, along with 10 to 12 EVs per dealer to help increase customer awareness. The seasonally strong fourth quarter sales period, launch timing, and lower wholesale due to the holiday season as well as continuing discipline with our production levels puts us on track to end the year with total ICE inventory in our targeted range of 50 to 60 days and an appropriate level of EVs. GM International third-quarter EBIT adjusted was $50 million, down $300 million year over year, driven by the continued challenges in the China market. As for our international business, excluding China equity income, we are seeing stability and consistent results compared to the prior year.

Our cost actions and disciplined approach to pricing and volume are driving margin growth in South America and the Middle East, which is offsetting competitive and FX headwinds. GM Financial has consistently performed well with third-quarter EBT adjusted of $700 million, down $50 million year over year due to credit reserves within our expectations and still tracking in the range of $2.75 billion to $3 billion for the full year. They continue to drive portfolio growth and paid a $450 million dividend to GM during the quarter. Cruise expenses were $400 million in the quarter, down $350 million from a year ago, reflecting a reduction in operational activities.

We are continually looking for opportunities to prioritize further expense reductions even as we continue to make progress. Let's move now to the rest of the year. Given the positive momentum we've seen thus far and our confidence in the rest of the year, we are narrowing full-year 2024 guidance to EBIT adjusted to the $14 billion to $15 billion range; EPS diluted adjusted to the $10 to $10.50 a share range, which are both at the high end of our prior guidance; and increasing our adjusted automotive free cash flow to the $12.5 billion to $13.5 billion range. Our cash flow remains strong, and the increased guidance is driven by the timing of certain accruals such as warranty.

For EBIT adjusted, our guidance assumes lower earnings in the fourth quarter, in part due to the $400 million I discussed earlier, along with lower expected ICE wholesale volume, which can be attributed to two factors. First, we experienced a few days of downtime at our facilities that produce full-size pickups and SUVs earlier this month due to supply chain disruption caused by the hurricanes. In addition, we are in the process of ramping our refreshed full-size SUVs, which will have an impact on production rates as these are our most profitable vehicles, any production changes have an outsized impact on profitability. Second, the fourth quarter is impacted by seasonality as it tends to have about eight fewer production days due to the holidays.

We have also incorporated an impact from higher EV volumes and lower pricing in part due to higher seasonal industry incentives. In closing, I want to reiterate a few important points. The anticipated results for the fourth quarter should not be seen as a reflection of the company's full-year earnings potential. In fact, we are expecting full-year results for 2025 to be in a similar range to our robust performance in 2024.

We are on track to produce and wholesale approximately 200,000 EVs this year and reach variable profit positive in Q4. Our EV momentum is growing. We continue to invest in the business and create products our customers love and are willing to pay for as this is fundamental to our success. While at the same time, we're finding efficiencies and opportunities to make the business more profitable.

Finally, we expect to consistently return excess capital to our shareholders and are making progress toward our goal of reducing the number of outstanding shares to less than 1 billion in early 2025. And by the way, that is just the next mile marker, not the end goal. This concludes our opening comments, and we'll now move to the Q&A portion of the call.

Questions & Answers:

Operator

Thank you. [Operator instructions] Our first question comes from the line of Joe Spak with UBS. Your line is open.

Joseph Spak -- Analyst

Thank you, everyone. Good morning. I guess just to start, Paul. With the warranty, can you just go over that again? How much was that sort of the onetime reserve release you also talked about a rate adjustment.

By that, I'm assuming you mean an accrual rate? And is that -- I guess, that continues at least into the first half of '25. Is that how we should think about it?

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Yeah. Good morning, Joe. Thanks for the question. So you're right, it was both.

What I would say is we have been pretty clear over the last several quarters that we've seen a lot of inflation, particularly in parts and labor for the warranty claims, while quality has been improved, down -- events are down about 25% over the last couple of years. We are seeing that inflation. We've continued to see that. So we do a review in the third quarter on the warranty accruals, and this is what it was determined.

There were also a couple, as I said in the prepared remarks, a couple of quality issues that we had uncovered in prior model years that we've already fixed in the production lines and don't see a problem going forward. So we think that there's some stability there. And hopefully, as we eclipse the largest part of the inflationary cycle, this can be a tailwind over the next few years on comparison.

Joseph Spak -- Analyst

OK. And then maybe just one housekeeping. I think last quarter, you talked about the inventory in line being about $600 million in the back half, maybe $300 million per quarter and it was $600 million this quarter. So is that also a timing thing? Or I know I think all of last year was about a $1.7 billion headwind.

So it still seems like there's a little bit more room to run on that. I just -- I guess I just want to understand how you expect the remainder of that inventory in mind to us.

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Yeah. So I think this is some of the seasonality that we've talked about and what we alluded to in the difference. So we pulled forward some production here in the -- from the fourth quarter into the third quarter in anticipation of some of the lost production days. So that is about $400 million that we see was kind of a pull forward.

But we do expect that by the end of the year as is consistent with our targeted to be back in that 50- to 60-day range. So there's some impact here, and that's why we're seeing some of the discrepancy between third quarter and fourth quarter at the midpoint of our raised guidance.

Joseph Spak -- Analyst

Sorry, to be clear, I was talking about the inventory unwind on the EV side.

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

I'm sorry. You're talking about the lower of cost or market --

Joseph Spak -- Analyst

Exactly, yeah.

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

I'm sorry, I thought that was an inventory question. So yes, so as you know, that adjustment is a function of both the inventory that we have on hand for finished cells as well as finished products, but also a function of our ongoing improvements in profitability. So we think that slows down a little bit as we get to year-end, but we're going to continue to watch that. But I think it can be a little bit of a tailwind next year, but probably not as much as we saw in '24.

Sorry for missing that. I misunderstood the question, sorry.

Joseph Spak -- Analyst

OK. Thank you. Yeah.

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Sorry for missing that. I misunderstood the question, sorry.

Operator

Thank you. Our next question comes from John Murphy with Bank of America. Your line is open.

John Murphy -- Analyst

Good morning, everyone. Just wanted to follow up on the 2025 outlook here. You guys are kind of indicating that there will be $2 billion to $4 billion improvement in the EV losses that will benefit EBIT, yet you're saying sort of the total EBIT will be about similar year over year, which implies a pretty big deterioration in the ICE business, which seems given the state of where volumes are, pricing, your product intros, it seems like a pretty big drop. It's probably not going to happen.

So I think if you look at this from an optimism standpoint, you would say there could be $2 billion to $4 billion of upside to your guide. I guess maybe a skeptic would say you're not going to get that benefit from EVs as hard as you may try, there might be $2 billion to $4 billion of downside. But it just seems like the skew or the bias would probably be to the upside as the ICE business holds in close to flat. So I'm just curious what you think in the -- sort of the core business outside of EVs is actually going to deteriorate by that much.

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Yeah. So, John, as we said at Investor Day where we gave some high-level headwinds and tailwinds with the most prominent really being the progress that we're making on EVs, we'll give official guidance on '25 as we get into fourth quarter like we typically do. But there are a lot of things that go into that where you know we're going to see labor cost inflation next year. We're also going to go into the year as we as we consistently do with pricing assumptions, etc., but all of that's a little bit preliminary just because we're in the middle of our budget process as we are setting our targets for 2025.

John Murphy -- Analyst

OK. And then just maybe one follow-up on the comment on Cruise capitalization that you also made at Investor Day. It sounds like you're looking to raise some kind of capital there. But the reality is you have plenty of capital.

So what is the motivation for raising capital there? Is it for a strategic partner or maybe getting very low-cost capital or lower-cost capital than you may be able to raise in the rest of the business just to fund Cruise? I mean, what's really the motivation there?

Mary Teresa Barra -- Chairman and Chief Executive Officer

Well, I think as we look going forward, we believe in autonomy in general, but I think we want to make sure we're investing in autonomy as efficiently as possible. And there's a number of conversations that we're having with partners that I think just allows us to manage that investment more wisely. So that's what we're looking to do.

John Murphy -- Analyst

So probably a partner with low-cost capital is probably both, Mary, right, as a motivation?

Mary Teresa Barra -- Chairman and Chief Executive Officer

Yeah. I don't want to speculate on what partner, but I just want to say that we're looking at ways that we can be more efficient. One of the things people say about the auto industry is we don't -- we do a lot of -- all do a lot of different things and don't always leverage where we can partner with other OEMs or with other companies. And so we're really looking to leverage that, especially across the business, as we've mentioned with the MOU that we have with Hyundai, the continuing work that we do with Honda.

And as we look at the investment going forward in Cruise and Autonomy, we think it's important to do that there as well.

John Murphy -- Analyst

OK. Thank you very much.

Operator

Thank you. Our next question comes from Dan Levy with Barclays. Your line is open.

Dan Levy -- Analyst

Hi. Good morning. Thanks for taking the questions. Wanted to start first with a question on the pricing in the bridge, which was up $900 million.

I think this is maybe a little bit of a surprise to some folks because some of the third-party data appeared negative. You're now tracking at over $1 billion of positive price, and that's in the face of all of this price normalization. So maybe you could just give a little more color on the pricing piece of the bridge, why it has been so resilient for you and really not -- what we're seeing is a third-party gate is not showing up in your bridge. And I know you've talked about normalization actually, but maybe you can give us some flavor for perhaps how your pricing can hold in even if the industry is weaker, perhaps it relates to just where you are with the product refresh cycle? I know you talked about refresh ICE SUVs, just more color on price in the bridge and resilience.

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Yeah. Sure, Dan. Certainly, this is an aspect of the business that we've been very proud of, and it starts with the product portfolio. So not only have we been on a pretty consistent refresh cycle with our vehicles, as I mentioned in the prepared remarks, we're also still lapping price increases that we were able to take last year.

So some of that, we think, probably stabilizes as we get into the fourth quarter as we lap the -- fully lap those price increases from last year, but it's something that we've tried to hold on to. I think our incentive behavior in the market has been very disciplined from the perspective of doing what is important for our products and our customers. And in fact, that gap to the industry average has been widening even beyond the 100 basis points that we've talked about historically, nearly doubling that in the September quarter. And I think a lot of that has to do with our disciplined approach to inventory as well.

So we're going to continue to do that. But like I said, really proud of the products and what's out there, and we're seeing that in the demand for our vehicles.

Dan Levy -- Analyst

And can you just remind us, as far as the SUV refreshes next year, that comes typically with the price increase? Or --

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Yeah. Yeah, it should. As we come out with the new full-size SUV refreshes, hopefully later this year, early next year. So more to come on that, and we think that momentum is going to continue with these great products.

Dan Levy -- Analyst

OK. Thank you. Second question is on cash and the free cash flow, just two-part question. One is on the free cash, maybe you can explain the midpoint of the free cash guide was raised by $3 billion even though EBIT was raised by $500 million, maybe color on that.

And then also, your cash now is $27 billion on the balance sheet. You've talked about a $20 billion target. Maybe you can just give us a sense of how you're thinking about the cash position on the balance sheet. If $20 billion is the target or is that more of a minimum level that we should think of?

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Yeah. So Dan, on the free cash flow, what -- when you look at the earnings trajectory this year, and now we're just a touch over 75% done with the year, what we've seen is generally go-to-market pricing has outperformed our initial expectations, while the costs that have come in have really been cash deferred costs. So when you look at warranty expense, for example, that's not a cash cost in the current year, but rather an accrual against expectations of future cash outlays. So because of that, the performance that we've seen and what we've been able to raise our guide has actually had a disproportionately strong effect on cash flow for that.

So that really explains that. You're right, we were over $26 billion at quarter end. We continue to work through our capital allocation process, as we've talked about, our capex and our balance sheet are both in strong comfortable places. We have been somewhat limited, as we've talked about, in terms of share repurchases just because of the banks working through the tail end of the accelerated share buyback last year.

We expect that to be done this month, and we can continue down the path of applying our capital allocation program.

Dan Levy -- Analyst

OK. Thank you.

Operator

Thank you. Our next question comes from Ryan Brinkman with J.P. Morgan. Your line is open.

Ryan Brinkman -- Analyst

Great. Thanks for taking my question. I realized just a couple of weeks out on the Investor Day, where you were only preliminarily looking ahead to next year ahead of the formal guidance introduction next quarter. But I'd be curious if there were anything you could share with regard to your assumption for GM or industry pricing in 2025? I guess it's been a very hard number to forecast, given the track record of the past few years, I'd be surprised if any of us guessed it correctly.

I'm really looking for accuracy as much as the context with which to judge your outlook for continued very strong profit in 2025.

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Well, thanks, Ryan. As we said when John asked earlier to and at Investor Day, we're not giving any specifics on 2025 as we go into it. But we'll have more information as we continue to close out 2024 and look at the new refreshes that are coming out, but we'll provide more detail on our fourth quarter call.

Ryan Brinkman -- Analyst

And then just the thinking around that, is it that you're going to make your numbers regardless to find a way, like the $2 billion to $4 billion profit improvement, there's a lot of swing there, maybe some swing with China, if pricing does track softer, where would you look to offset that so that you can drive for those numbers?

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Well, I think what the team hopefully has demonstrated over the last few years is an ability to be resilient and respond to where the market is. We've done that with cutting fixed costs. We've done that with on the revenue side of the equation as well. So we're going to look all over.

But what you've got is a management team that is committed to driving results and driving performance and really demonstrating discipline and resiliency in changing conditions. I don't expect that 2025 is going to be any less changed than what we've seen over the last few years. But I think that that's something that we're going to be able to manage through.

Ryan Brinkman -- Analyst

Very helpful. Thank you.

Operator

Thank you. Our next question comes from Emmanuel Rosner with Wolfe Research. Your line is open.

Emmanuel Rosner -- Analyst

Thank you very much. My first question is another one on free cash flow. It's obviously an incredibly impressive performance and outlook raise for this year. In the context of you saying, hey, next year, with our results could be in the same ballpark, do you feel that this applies to free cash flow as well? Or to the extent that there was some benefit this year from maybe working capital, building up, rebuilding inventory stock, etc., that free cash flow may be somewhat different next year?

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Well, thanks, Emmanuel. I mean, clearly, there were a couple of things that were working in our favor this year. As I mentioned, the warranty accruals, which is really cash deferred as well as some inventory build from where we were in '20, we might not laugh. And I think it's more important, honestly, to be disciplined with our inventory than it is to use it as a tool to drive free cash flow.

That's just short-term thinking if you're doing that. So I think it's too soon to tell, but we're committed to driving free cash flow performance in the business every bit as much as we are in margins.

Emmanuel Rosner -- Analyst

OK. That's great to hear. And then I guess as a follow-up, I think you reiterated your commitment to try and reduce share count to 1 billion shares in early 2025. You would probably need to reduce your share count by like 120 million shares over the next three months or so.

Is that like a $5 billion buyback? Is that the sort of acceleration that you're targeting just over the next few months essentially? Obviously, would be significantly faster than what we've seen recently. Just generally speaking, is this the right math? And then how should we think about future pace of buybacks?

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Yeah. So I will agree with your math that it's about 120 million shares to get there. And we've said that we believe that we can get there in early 2025. So no specific comments on when that is or what the velocity might be.

But I think over the past year or so, I think we've demonstrated our commitment to returning capital to shareholders.

Emmanuel Rosner -- Analyst

Certainly. Thank you.

Operator

Thank you. Our next question comes from Adam Jonas with Morgan Stanley. Your line is open.

Adam Jonas -- Analyst

Hi. Thanks and good morning everyone. I had a question on the GM Financial side for Dan Berce. We noticed that the net charge-offs increased slightly to 1.2%, but they're still pretty low, looks very manageable.

You mentioned a moderation in credit performance. But just wanted to see if you wanted to flag any other color or potential concerns. And as a follow-up, at GM Financial penetration is around 39%. Is that the right level to assume going forward? Or could we see this rise if the market got more competitive in 2025? Just wanting to see, again, not for short-term movements, but is this kind of dry powder for you to provide a better deal for your dealers and your customers in a more competitive environment going forward?

Daniel Berce -- Senior Vice President, President and Chief Executive Officer, GM Financial

Yeah. Thanks for the question. So with respect to credit, our charge-offs year to date at GM Financial are almost spot on what we expect going into the year. So things are really going as planned.

We did expect a modest moderation in credit year over year, and that's exactly what we're seeing. Our portfolio is heavily prime, and the prime credits have continued to perform very, very strong with good employment levels, good household income and still pretty -- or it's still pretty strong household balance sheet. So all in all, credit is developing very much in line with what we expected. And on the second part of your question with respect to penetration levels, we work with the OEM in terms of targeting penetration, a lot of the penetration results from either leasing or supported or subvented loans.

Our long-term target is 40% to 45%. So yes, we were slightly below that, but the month of October, for instance, we're right in that range. So that is the strategy there, Adam.

Adam Jonas -- Analyst

And just lastly, on the capex, you're targeting stable capex, stable on this kind of $11 billion type range. Mary or Paul, I'm wondering how the mix of that capex has been changing. If you did like a look back last 12 months between EV, AV, ICE, new products, new capacities, how that might be shifting with the 12 months forward, at least a rate of change or proportion, particularly specifically with respect to some of the AI-related infrastructure that might be coming in? Is that a material number to call out yet? When could it be? And kind of how that mix of capex might be changing? Just any color around that without specificity would be very helpful.

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Yeah. Thanks, Adam. I'll try that. I think if you look over the last few years, our capex has probably pivoted more toward product portfolio and away from infrastructure.

As you know, we went through a big wave a few years ago of plant retooling and getting set up for the foundation to grow EVs. And we're really glad we made that investment because it's putting us in a position to be able to realize the scale benefits as we highlighted at Investor Day down at Spring Hill. So we're still maintaining a balance between EV and ICE as well. Still about a third of our program capital is going into ICE vehicles, and you see that in the performance of the refreshes that we've put out, whether it's the midsized trucks or the small or midsized SUVs and then, ultimately, the full-size SUVs that are coming.

Again, so I think we struck the right balance going forward. We do have a lot of a growing amount of capital for what I would call broad efficiency gains that are going to help lower our cost of production, but also deploy technology in everything that we do from building vehicles to the administrative side of the business as well. So that is playing a part. And we think that the $11 billion area of capital spending against what we're earning is very manageable and represents a disciplined approach.

Mary Teresa Barra -- Chairman and Chief Executive Officer

Yeah. The only thing I'd add to that, Adam, is when we stay at that level approach, it definitely leads to, I think, higher-quality execution because we're not driving product engineering up and down or across manufacturing. So that definitely has been helpful. And then as we look at the mix between ICE and EV, there's been cases where we wait until what's the last moment where we have to make a decision on are we going to do a next generation of an ICE version? Are we -- or what are we -- how are we going to look at it from an EV perspective? And so we're really being led by the customer, and we have that flexibility now that we have that infrastructure that Paul talked about.

So we're really trying to respond to the market and be very efficient with our capital.

Adam Jonas -- Analyst

Thanks, Mary. Thanks, Paul.

Operator

Thank you. Our next question comes from Tom Narayan with RBC. Your line is open.

Tom Narayan -- Analyst

Hi. Yeah. Thanks for taking the questions. Paul, so price mix was a plus $300 million in Q3, North America on the EBIT bridge.

Price specifically, $900 million, as you guys talked about, mix was a negative $600 million. EV sales coming at a lower mix that increases in Q4 to get to the 200,000 target. And I think you called out some price headwinds in Q4 versus Q3. So should we expect price mix net in North America to be a net negative in Q4? Is that -- am I kind of understanding that right?

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Yeah. I think -- Tom, thanks for the question. I think as you look at some of that lapping, it certainly could be. It's not going to be a benefit like we saw in the third quarter, and that's some of the walk between Q3 and Q4.

But I think a lot of that is timing of things that we did a year ago and so on and which is why we haven't said that and don't believe that fourth quarter is really an indicator of the run rate going forward in 2025. So that was augmented a little bit by some of the timing of wholesale in the quarter that we talked about with the pull forward, but I think you're directionally correct.

Tom Narayan -- Analyst

OK. And then Mary, on China, the color we're hearing from the German OEM, China is pretty put bluntly, is quite concerning even premium brands losing share to domestic. I know things can improve with a higher BEV mix and restructuring, but you're so strong arguably in the best market in the world right now in the U.S. I guess how committed are you to China longer term, especially if these losses persist?

Mary Teresa Barra -- Chairman and Chief Executive Officer

Well, we believe that we can turn around the losses, and that's why we have a series of meetings with our partner to make the hard decisions to get the business to be sustainable and profitable. Right now in the business, one of the things that's driving the improvement is the fact that the GLA, which is really our kind of we'd like to think of it as our full-size truck franchise in China, as we launch that new vehicle, it's doing very, very well. We did just cross over that now for more weighted to new energy vehicles than ICE. I think that's an important transformation that frankly, I would have liked to seen happen a little bit earlier.

So -- and then when you look at what we have from the premium import channel, that's a very capital-light way to participate in the market with unique products like the Chevrolet Tahoe that we're just starting to take orders for. And again, that gives us more scale. So we're going to be very measured as we go through. But when you look at the size of the China market and the growth opportunity that's in the mid to long term, we think we can participate clearly in a different way than we did just a handful of years ago with the rise of hundreds of competitors from China domestic companies that frankly don't seem to prioritize profitability, they're definitely prioritizing production.

It provides for a very challenging environment, and that's where I think we have to play in areas that are our strength and where we have franchises like GLA and then some of the other premium products. But we do believe there's a place we can participate in a very different manner, but do that profitably, and that's what we're 100% focused on getting to as quickly as possible.

Tom Narayan -- Analyst

Got it. Thank you.

Operator

Thank you. Our next question comes from Edison Yu with Deutsche Bank. Your line is open.

Edison Yu -- Deutsche Bank -- Analyst

Hey. Good morning. Thank you for taking our questions. First, just on Cruise.

We noticed that you indicated that the miles have gone up about three times. Just curious, have you given any sort of rough framework on when you might return to actually unsupervised testing like you were before?

Mary Teresa Barra -- Chairman and Chief Executive Officer

Yeah. We hope to -- well, one, we'll be gated by safety, but we hope and we're working hard to get there by the end of the year. meeting the higher standard of role model driver as opposed to, I'll say, average human driver. So that is the goal that the team is working hard to every single day.

Edison Yu -- Deutsche Bank -- Analyst

Got it. And just a follow-up on China, just in terms of the mechanics, given the losses, do we anticipate at some point having to actually fund the JV in a more material way? Or is the idea that, I guess, the restructuring under discussion would improve that, so we wouldn't have to do that?

Mary Teresa Barra -- Chairman and Chief Executive Officer

I think we're looking to create a sustainable business within country. We have a -- as I mentioned in my prepared remarks, we have a series of meetings with the partner, so I don't want to get ahead of that -- of how we're going to go forward. I want to make sure we do that with our partner. So more to follow as we make those decisions.

Edison Yu -- Deutsche Bank -- Analyst

Great. Thank you.

Operator

Thank you. Our next question comes from James Picariello with BNP Paribas. Your line is open.

James Picariello -- Analyst

Hi, everybody. I know a sequential bridge is not the easiest exercise. But at the midpoint of the full-year guide, right, we're looking at a $1.5 billion step-down in adjusted EBIT for the fourth quarter. Just at a high level, can you help bucket the major factors that inform that quarterly decline, right, we'll see less ICE volume, more EVs? How could we think about pricing in that quarterly bridge? And to what extent are you seeing intensified competitor actions to address their prolonged dealer inventory problem in the U.S.? Is this dynamic in any way influencing GM's assumptions for the fourth quarter?

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Yeah. Thanks, James. You're right, I don't want to get into all the details here. But directionally, as we talked about, there's about $400 million of timing that we talked about.

There are about 8 fewer production days in the fourth quarter than there are in the third due to holidays, around Thanksgiving around Christmas as well as Election Day, Veterans Day, things like that. So when you combine that with the cutover for the model year on the full-size SUVs, it starts to add up a little bit, so as well as lapping last year. And that's kind of where we are, but we think some of that is isolated to the fourth quarter, obviously, as we have given broad kind of perspective on 2025 going forward. So on the pricing side, I think the team has done a really good job of making sure that we're pricing our products to value for the customer, and we've done that somewhat independent.

We've been through periods where one competitor or another is significantly taking up incentive levels. We've stayed pretty consistent in that. And as we've said, widen the gap against the industry. So we're going to do what's best for our customers and our products going forward, and that's been a strategy that continue to work for us.

James Picariello -- Analyst

Got it. Just my follow-on would be just on the intensified competitor actions. Are you seeing anything there? And then my housekeep question for the share count, can you just confirm what the final ASR, right, that's getting completed, officially completed this month, what that ASR impact is on the share count? Thank you.

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Sure. So just as I said, we see a lot of behavior from customers we've seen -- or from our competitors. We have seen that manifest itself in terms of higher incentive levels. We've managed through that.

This isn't the first time that that's happened over our recent performance, and we're going to continue to manage our product portfolio to our demand. And I think that's a strategy that's worked well for us. We -- in the prepared remarks, we talked about 250 million shares. Remember, we got most of the credit in our diluted share count last year when we closed the deal.

But this is about another 25 million shares that will be delivered when it's done, and that will be new shares that reduced the denominator on EPS.

James Picariello -- Analyst

Thank you.

Operator

Thank you. Our next question comes from Daniel Roeska with Bernstein Research. Your line is open.

Daniel Roeska -- AllianceBernstein -- Analyst

Hey. Thanks for taking my question. Good morning. I'll ask the companion question to Adam's capex question.

Paul, could you shed some light on your thinking about the R&D budget and whether kind of the $10 billion run rate from last year is the right level going forward? And maybe has any of that shifted in terms of allocation between EV and in product launches, given that the EVs are launched now and maybe also the broader slowdown of EVs in the market?

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Yeah. So I think when you look at the total sort of product development budget, combined with what we're doing with autonomy and so on. I think we've struck the right balance in terms of our ability to fund and, as Mary mentioned, our ability to drive returns out of our investment. So while we have successfully launched a number of our electric vehicle products.

There's still work that can be done in terms of engineering more efficient solutions and the work that Mark talked about at Investor Day around winning with simplicity and removing part numbers and going in and trying to take out complexity from the business is a pretty strong engineering effort that goes into our product development budget. So we're focused on creating a portfolio that's going to win and win for the long term, and that requires us to constantly be looking at that portfolio, both on the EV and the ICE side. So if we find ourselves in a situation where we're not generating as much cash flow, I think there's a lot of things in there that we can take a look at and we can adjust. But where we've been performing fairly consistently.

We think that the total budget for product development and capex is very affordable and something that we can implement effectively.

Daniel Roeska -- AllianceBernstein -- Analyst

Thanks. And maybe following up for Mary on that, you recently affirmed your 2035 ICE phase-out target. Kind of between now and then, and I get this is a little bit more strategic, but is there the need for a fully new BEV platform kind of before the end of the decade? Or are you confident that with what Paul just said, you can kind of keep on improving on the BV3 and BT1 to kind of keep up with competition?

Mary Teresa Barra -- Chairman and Chief Executive Officer

Yeah. We definitely believe when you look at the core of the dedicated EV platform, there's clearly things that we're doing to drive more efficiency, and that work is going to continue -- will continue different production -- different design and production things that are going to help us take cost out of the business, but a complete melt and report by any stretch of the imagination. I would think it's more evolutionary. So that's how you should think about it.

Daniel Roeska -- AllianceBernstein -- Analyst

All right. That's helpful. Thanks.

Operator

Thank you. Our next question comes from Chris McNally with Evercore. Your line is open.

Chris McNally -- Analyst

Thanks so much, team. Paul, I'm not trying to beat the dead horse after Murphy and Brinkman's question, but I know it's an important one for investors. Would you be able to even just for 2025, maybe prioritize or bucket the two main tailwinds, one being cost wage and the other one being priced just, which is sort of a larger headwind for 2025, so we can start to sort of make our own assumptions?

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Well, thanks for that, Chris, and I think that is beating the dead horse. But as we talked about, there's a number of costs that we continue to look at in the business. What we're committed to is making sure that we keep our fixed cost discipline around that. We've talked about rather than flat, keeping it flat, excluding depreciation.

So we'll see some depreciation headwinds next year that we expect going into. And we'll go into the year on the pricing assumptions that have served us well, which is to make sure that we set up a budget that is affordable for us and one that if the commercial environment stays consistent, one that we think we could outperform. But it would be irresponsible for us to think about and set a budget that as pricing continuing to grow and continuing to expand off of these levels and then have to adjust the business backwards. So we think that this is a strategy that's worked well for us, and we'll get into specifics when we give our fourth quarter results and our 2025 guidance.

Chris McNally -- Analyst

Absolutely. Much appreciated. And then the follow-on question is around the sort of walk of $2 billion to $4 billion in lower EV losses next year. And this is a question I've been sort of surprised that I've been getting from investors, so going to pass it along, which is if EV sales were flat or down year over year in 2025, could you still achieve that $2 billion to $4 billion in lower EV losses? It's sort of my way of asking the election question without asking the election question.

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Well, I'm not sure that's an election question as much as it is what our consumer is looking to do. But we've seen the recent uptick in September month, both in terms of demand, but also us getting share gains. And so I think that there is an element of growth next year for us in EVs as we continue to bring our products to market because the customers are responding to those. So when you look at what we were able to do to give our customers access to the Tesla Supercharger network, we're out there proactively addressing things like range anxiety with vehicles that have over 300 miles of range as well as supplementing that charging infrastructure with a really efficient solution for them.

So we think that there's an opportunity to continue to expand that. Clearly, as we've articulated for the last year or so, scale is an important piece of it. But what's more important is making sure that we scale to demand, and we're there with a flexible portfolio for consumers and meeting them where they are. So obviously, if we don't grow as much, those scale benefits aren't going to be as fully realized, but our best estimate today, based on the momentum we see and where we see EV adoption going next year, is that we can realize meaningful savings in our EV profitability.

Chris McNally -- Analyst

Perfect. And so Paul, to summarize, the volume is a component of that, but it's not the only component. I mean, obviously, you're only just hitting positive contribution margins now. So I imagine there's also some of the annualization effect and you've also talked about dead cells and things like that.

And so volume is one component of that $2 billion to $4 billion, but there's obviously a lot more on the year over year compare.

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

For sure. We're constantly making improvements in terms of the efficiency of production as well as the part number reductions that Mark has talked about as well as we should see some mix benefits coming in with the Cadillac Escalade IQ and some of the other vehicles that are coming to market. So there's a lot going on, a lot of moving parts, but that's just our best look where we are today on our journey. But again, the most important thing that we can do as a company is get to that positive contribution margin.

And I think we've got a good road map. And I think we've proven our resiliency in that even though we're at the lower end of what we projected our production to be at the beginning of the year. So continuing with that kind of scrappiness is, I think, what sets this team apart.

Chris McNally -- Analyst

Appreciate the detail, Paul.

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Thanks, Chris.

Operator

Thank you. Our last question comes from the line of Mark Delaney with Goldman Sachs. You may proceed.

Mark Delaney -- Analyst

Yes. Good morning and thanks very much for taking the question. But you have to selling the entry-level version of the Equinox EV that's priced starting at $35,000 prior to any IRA credits. I'm hoping to better understand if there are strong sales of that particular SKU, can GM still hit its EV profit improvement outlook for 4Q and 2025?

Mary Teresa Barra -- Chairman and Chief Executive Officer

We're going to look across the entire EV portfolio that we're selling. And we talk about some of the different models are really going to be from a Blazer EV and Equinox EV are going to be coming in, in 2025. But we are going to look and make sure we're responding to what the customer likes. We're seeing strong interest in the Equinox with EV with what we have in the market right now.

So I think it's doing well. As we go forward and we look to continue to grow, as Paul talked about, that's where additional options, I think, are going to be important.

Mark Delaney -- Analyst

Thanks for that Mary. My another question was just on your manufacturing flexibility. And to the extent there's a material increase in tariffs on vehicles imported into the U.S., can you talk about how much flexibility GM has to shift more of its production domestically and/or potentially offset tariffs with either pricing or cost reductions? Thanks.

Mary Teresa Barra -- Chairman and Chief Executive Officer

I think we're always working on cost reductions. I think it depends on specifically what the tariffs would be. I would tell you, we are paying careful attention to the approach both candidates might take. And I'm not going to speculate on what either might do, but what I will tell you, we have and we'll continue to engage constructively with the policymaking process regardless of the election outcome.

When you look at the number of jobs created in the U.S., even with some vehicles that are manufactured outside, a lot of them are in our partners from an ally perspective. So I think it's a very complex situation. When USMCA was formed, there was a lot of input being provided. And I think looking at jobs, looking at the jobs that have been created, especially when we look at battery plants and some of the other facilities that we've leveraged for drive motors or drive units, etc., that's going to all be factored in.

So we're going to work constructively. And so it's too hard to speculate, not knowing exactly what's going to happen. But to just reiterate what Paul has said, we're going to be disciplined and we'll be resilient and we'll make adjustments to the extent that we can to continue to drive growth and profitability.

Mark Delaney -- Analyst

Thank you.

Operator

Thank you. I'd now like to turn the call over to Mary Barra for her closing comments.

Mary Teresa Barra -- Chairman and Chief Executive Officer

Again, I want to thank everybody for your questions. Appreciate your participation. I hope you look and you see our performance this year demonstrates that our focus is on building great vehicles because great vehicles matter, vehicles that have beautiful designs, the right technologies, the right range of their EVs that customer want to buy -- really want to buy. We're going to continue to improve our ICE and EV profitability.

We're going to maintain cost discipline, and we're going to continue to drive and look for ways to improve our capital efficiency. So in the weeks and months ahead, you'll see more clearly than ever how we intend to leverage the tailwinds that are within our control to deliver strong results in 2025 that are in a similar range to 2024. As we've said, we'll share more information about Cruise, China, and our other new collaborations as soon as we can. And as Paul said, we'll wrap all of this into formal 2025 guidance that we'll share in January.

So until then, please stay safe, and I'm sure we'll talk to you soon.

Operator

[Operator signoff]

Duration: 0 minutes

Call participants:

Ashish Kohli -- Vice President, Investor Relations

Mary Teresa Barra -- Chairman and Chief Executive Officer

Paul A. Jacobson -- Executive Vice President, Chief Financial Officer

Joseph Spak -- Analyst

Paul Jacobson -- Executive Vice President, Chief Financial Officer

Joe Spak -- Analyst

John Murphy -- Analyst

Mary Barra -- Chairman and Chief Executive Officer

Dan Levy -- Analyst

Ryan Brinkman -- Analyst

Emmanuel Rosner -- Analyst

Adam Jonas -- Analyst

Daniel Berce -- Senior Vice President, President and Chief Executive Officer, GM Financial

Tom Narayan -- Analyst

Edison Yu -- Deutsche Bank -- Analyst

James Picariello -- Analyst

Daniel Roeska -- AllianceBernstein -- Analyst

Chris McNally -- Analyst

Mark Delaney -- Analyst

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General Motors (GM) Q3 2024 Earnings Call Transcript was originally published by The Motley Fool