An Intrinsic Calculation For Bilibili Inc. (NASDAQ:BILI) Suggests It's 30% Undervalued

In This Article:

Key Insights

  • Using the 2 Stage Free Cash Flow to Equity, Bilibili fair value estimate is US$28.94

  • Bilibili's US$20.31 share price signals that it might be 30% undervalued

  • Our fair value estimate is 43% higher than Bilibili's analyst price target of CN¥20.28

In this article we are going to estimate the intrinsic value of Bilibili Inc. (NASDAQ:BILI) by taking the forecast future cash flows of the company and discounting them back to today's value. The Discounted Cash Flow (DCF) model is the tool we will apply to do this. Before you think you won't be able to understand it, just read on! It's actually much less complex than you'd imagine.

Remember though, that there are many ways to estimate a company's value, and a DCF is just one method. If you want to learn more about discounted cash flow, the rationale behind this calculation can be read in detail in the Simply Wall St analysis model.

See our latest analysis for Bilibili

The Method

We are going to use a two-stage DCF model, which, as the name states, takes into account two stages of growth. The first stage is generally a higher growth period which levels off heading towards the terminal value, captured in the second 'steady growth' period. To start off with, we need to estimate the next ten years of cash flows. Where possible we use analyst estimates, but when these aren't available we extrapolate the previous free cash flow (FCF) from the last estimate or reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years.

A DCF is all about the idea that a dollar in the future is less valuable than a dollar today, so we need to discount the sum of these future cash flows to arrive at a present value estimate:

10-year free cash flow (FCF) estimate

2025

2026

2027

2028

2029

2030

2031

2032

2033

2034

Levered FCF (CN¥, Millions)

CN¥2.86b

CN¥3.09b

CN¥3.86b

CN¥4.44b

CN¥4.94b

CN¥5.37b

CN¥5.73b

CN¥6.05b

CN¥6.33b

CN¥6.58b

Growth Rate Estimate Source

Analyst x7

Analyst x6

Analyst x1

Est @ 15.02%

Est @ 11.26%

Est @ 8.63%

Est @ 6.79%

Est @ 5.51%

Est @ 4.60%

Est @ 3.97%

Present Value (CN¥, Millions) Discounted @ 8.1%

CN¥2.6k

CN¥2.6k

CN¥3.1k

CN¥3.2k

CN¥3.3k

CN¥3.4k

CN¥3.3k

CN¥3.2k

CN¥3.1k

CN¥3.0k

("Est" = FCF growth rate estimated by Simply Wall St)
Present Value of 10-year Cash Flow (PVCF) = CN¥31b

We now need to calculate the Terminal Value, which accounts for all the future cash flows after this ten year period. For a number of reasons a very conservative growth rate is used that cannot exceed that of a country's GDP growth. In this case we have used the 5-year average of the 10-year government bond yield (2.5%) to estimate future growth. In the same way as with the 10-year 'growth' period, we discount future cash flows to today's value, using a cost of equity of 8.1%.