The new partnership between Lenzing and TreeToTextile, which includes existing shareholders H&M Group, Inter IKEA Group, Stora Enso and LSCS Invest, aims to drive sustainability within the textile industry.

With more than 85 years of experience in producing sustainable regenerated cellulosic fibres and dissolving wood pulp, Lenzing is known for its Tencel, Lenzing Ecovero and Veocel brands.

Lenzing says it is committed to advancing environmentally friendly practices in the fibre industry.

Founded in 2014, TreeToTextile has focused on creating a more sustainable process for producing cellulosic fibres. The company has operated pilot lines since 2015 and invested in a demonstration plant in 2021. The next phase involves scaling up production to make its innovative fibres commercially available.

Rohit Aggarwal, CEO of Lenzing Group, expressed enthusiasm for TreeToTextile's innovative technology and production process, which further reduces environmental impact and aligns with Lenzing's corporate strategy.

“This partnership is a significant investment and a sign of Lenzing's relentless commitment to innovation by combining the power of its own innovation engine with a strong strategic cooperation approach,” said Aggarwal in a statement. “We look forward to contributing our expertise to TreeToTextile’s mission.”

Dr. Roxana Barbieru, CEO of TreeToTextile added: “Now with the additional expertise and sustainability leadership of our new shareholder Lenzing Group, our speed to market will increase significantly, to reach our ambitious goals and become an important player in the textile industry.”

In September, Lenzing Group launched an updated brand identity for its flagship textile brand Tencel to align it with evolving industry trends, emphasising innovation, collaboration, and sustainability in response to increasing consumer and industry partner endorsement of eco-conscious practices.

"Lenzing invests in TreeToTextile’s sustainable cellulose fibres" was originally created and published by Just Style, a GlobalData owned brand.

 

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