Mobivity Holdings Corp. isn't one of the 30 most popular stocks among hedge funds at the end of the third quarter (see the details here).
Operator: Good afternoon everyone and welcome to the Mobivity Fourth Quarter 2023 Earnings Results Call. Hosting the call today are Tom Akin, Chairman of the Board; and Kim Carlson, Chief Operating Officer. Before I turn the call over to management, I'd like to call everyone's attention to the company's Safe Harbor policy. Please note that certain statements made on this call will be forward-looking statements which are subject to considerable risks and uncertainties. We caution you that such statements reflect the management's best judgment based on the factors currently known and that the actual results or events could differ materially. Please refer to the documents filed by the company from time to time with the SEC and in particular, its most recent filed annual report on Form 10-K.
These documents contain and identify important risk factors and other information that may cause actual results to differ from those contained in the forward-looking statements. Any forward-looking statements made during this call are being made as of today. If the call is replayed or reviewed after today, the information presented during this call may not contain current or accurate information. Except as required by law, the company assumes no obligation to update those forward-looking statements publicly or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if the new information becomes available in the future. Today's call may include non-GAAP financial measures which require a reconciliation to the most directly comparable financial measures which are calculated and presented in accordance with GAAP and can be found in today's press release, along with the recent corporate presentation which is also available at mobivity.com.
With that said, I'd like to turn the call over to Tom Akin. Tom, the floor is yours.
Tom Akin: Thank you, operator. And hello, everyone. Thank you for joining us today for Mobivity's Q4 2023 earnings call and full year 2023 call as well. 2023 was a year of transition for Mobivity where we proved the viability of our Connected Rewards business and demonstrated that our programs not only work but provide measurable value for both game publishers and brand partners far above comparable programs. We made significant steps towards completing the pivot of our business to focus on Connected Rewards. We significantly cut costs, we focused our product offerings and reshaped our team and directed our capital and efforts towards building the technology that is resonating in the market and generating revenue today. We closed the year running full speed into what we believe will be a momentous year for Mobivity.
In the first part of 2024, we launched ground-breaking new programs with gas and convenience brands like Marathon, Chevron and TXB [ph]. These programs have far exceeded expectations at both the game partner and brand level, validating the strength of our Connected Rewards platform. Our pipeline of additional brand and game partners is healthy, valuable and growing which gives us confidence in continuing our growth in 2024. We fully expect the Connected Rewards business to overtake the legacy techs business from a revenue perspective midway through 2024 and anticipate that growth to ramp up materially through the year. The response to our platform continues to be overwhelmingly positive from both brands and mobile game publishers. Our team has made impressive progress in expanding our brand partnerships and we've also innovated and launched new products that expand our already robust addressable market and drastically reduce our sales cycle.
We remain highly optimistic about the prospects for our business and are confident in the path forward to grow and scale with Connected Rewards. The steps we took in 2023 to transform our business and focus on this highly scalable and profitable platform are already yielding positive results and we look forward to building on this momentum throughout 2024. I'll now hand the call over to Kim Carlson, our COO, who will discuss further details of our continued business transformation. Kim?
Kim Carlson: Thank you, Tom. Mobivity is targeting a market that annually spends over $40 billion on user acquisition and retention. Our Connected Rewards platform offers a new performance-based channel that is resonating in the market. We've seen tremendous success at scale and have continued to innovate new product offerings as we feel pull from the market. It's important to emphasize the simplicity and power of what we do at Mobivity. Our Connected Rewards platform seamlessly drives consumers between brick-and-mortar brands and the digital environment of mobile casual games. We facilitate these interactions and get paid between $3 and $7 per transaction, all while maintaining an attractive gross margin. This model is proving to be highly effective for our partners and rewarding for Mobivity.
Continuing the momentum we built in 2023 in the first quarter of 2024, we launched new products with some of the largest brands in the country. These include placements inside the Chevron fuel app, the Marathon fuel app, Kura Sushi’s [ph] app and programs with Circle K's owned media. Our results from these programs have far outpaced return on ad spend goals for our mobile game partners, demonstrating the effectiveness of our platform in driving profitable user acquisition and retention. At the same time, our programs are performing well beyond thresholds of value in driving loyalty audiences to brands. These results showcase the value we provide on both sides of the equation. Our pipeline of potential opportunities is robust and we are excited about the growth that can come from optimizing our current platform and expanding within the immediately available addressable market.
As we move through 2024, we remain focused on expanding our technology partnerships to build our potential offerings, launching innovative products and quickly capitalizing on our platform's vast potential in the mobile user acquisition and retention market. Our team is dedicated to delivering exceptional results for our partners and driving growth of our Connected Rewards business. With that, I'll now hand the call back to Tom for closing remarks.
Tom Akin: Thank you, Kim. We are all really excited about the progress that the company has made in 2023 and the first part of 2024 and look forward to executing throughout the rest of the year. We've opted not to discuss financials instead directing investors to the company's public filings. I'll now open it up for Q&A.
