Razer is best known for making some incredibly slick gaming accessories and, more recently, impressive laptops like the Razer Blade Stealth and Blade Pro. But now the company is getting into the smartphone market. Yes, Razer is building a gaming phone.

It might sound odd to build a gaming smartphone, but to Razer it makes perfect sense. The global smartphone gaming market is already enormous. Take China’s insanely popular “Honor of Kings.” The game is played by so many people so often that the country’s communist party mouthpiece the “People’s Daily” called it poison. Tencent, the game’s publisher ended up putting play time restrictions on it to keep the government happy. And now it’s coming to the U.S. and Europe. In other words, the market isn’t slowing down.

The $699 Razer Phone has the makings of a truly over-the-top handset befitting the gaming brand, but it’s got a big flaw in the U.S. market: It might not work with your carrier.

The Nextbit Robin reborn

The Android-powered Razer Phone is certainly a new device for the company, but we’ve actually seen it before sporting a different nameplate: The Nextbit Robin. Razer purchased Nextbit in January 2017, and has been working to merge its vision for smartphones with the existing Robin design.

The result is a Robin that looks like it’s been souped up by, well, gamers. The handset features the Robin’s uniquely angular profile, but trades in rounded speakers for full Dolby Atmos-certified stereo speakers. I listened to a Dolby demo on the Razer Phone and it sounded far better than any other smartphone speaker I’ve heard. Whether that applies to things like Spotify and not tech demos, though, remains to be seen.

Razer said it put the speakers on the front of the phone rather than along its bottom edge to ensure the sound comes toward you when holding the handset.

The Razer Phone’s body doesn’t carry the Robin’s blue paint job. Instead, it’s been built using the same kind of material Razer uses on its laptops. It also sports the same paint job as the company’s notebooks and Razer’s familiar three-headed snake logo.

Bigger and better

Razer might have taken the general look of the Robin to build its handset, but it also threw in a larger, sharper 5.7-inch, 2,560 x 1,440 resolution IGZO display. That’s the same screen technology the company uses on its laptops, and boy does it look good.

It doesn’t hurt that Razer added what its calls its Ultra Motion technology, which smooths out scrolling in apps and transitions compared to other Android handsets. Animations on Google’s (GOOG, GOOGL) Android have never been as crisp as they are on Apple’s iPhone, which makes the improvement immediately noticeable.