RIV Capital and Cansortium Inc. Provide Integration Update Ahead of Completing Merger

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TORONTO, Aug. 19, 2024 /PRNewswire/ - August 19, 2024 - RIV Capital Inc. ("RIV Capital" or the "Company") (CSE: RIV) (OTC: CNPOF), an acquisition and investment firm with a focus on building a leading multistate platform with one of the strongest portfolios of brands in key strategic U.S. markets, and Cansortium Inc. (CSE: TIUM.U) (OTCQB: CNTMF) ("Cansortium"), a vertically integrated, multi-state cannabis company operating under the FLUENT? brand, today provided an update on the integration activities currently underway, in preparation for the completion of the previously announced business combination.

RIV Capital Inc. Logo (CNW Group/RIV Capital Inc.)
RIV Capital Inc. Logo (CNW Group/RIV Capital Inc.)

"As we work to complete this transaction, we are taking immediate action by commencing integration activities that will best position the combined company for long-term success across our respective markets," said Mike Totzke, COO and interim CEO of RIV Capital. "The steps we are taking now will streamline our processes, improve our operational efficiency, and importantly, broaden our product and brand portfolio. We are thrilled to begin working closely with the Cansortium team and excited for our patients and customers in New York that will get to experience the benefits of our combined company, now."

"Our upcoming business combination will strongly position Cansortium and RIV as leaders in some of the most exciting growth markets in the country," said Robert Beasley, Chief Executive Officer of Cansortium. "With a number of key catalysts ahead in New York and Florida we are well on our way to integrating our businesses to ensure we hit the ground running upon completion. Our shared focus remains on driving growth and profitability by leveraging our core strengths in cultivation, operating expertise and inventory optimization to drive results for shareholders."

Since announcing the business combination in May 2024, RIV Capital and Cansortium have completed the following integration activities to best position the combined company for success upon completion of the transaction:

  • Adopting Best Practices and SOPs Across the Organization: A comprehensive review of the Company's Chestertown facility has been completed and RIV Capital has begun implementing Cansortium's best practices and standard operating procedures (SOPs), which is intended to enhance operational efficiency and improve quality standards.

  • Strategic Production Planning: The integration team has aligned sales and operations planning meetings to facilitate strategic production planning. This unified function will ensure that both sales forecasts and production capabilities are considered in decision-making, optimizing inventory levels and ensuring timely delivery of products to meet market demand.

  • Expanding House of Brands: Plans are underway to combine the brands of both businesses, including a near-term introduction of Fluent's brands into the burgeoning New York market. The combination is expected to broaden the consumer reach in current geographies and enhance national brand recognition as the combined company expands into new geographies.

  • Innovative Product Launches: Leveraging Cansortium's innovative SKU portfolio, RIV Capital is expanding its product assortment for the New York market. Plans are in place to launch a series of new items in the coming months, including, and not limited to: vaporizer innovation, concentrates, edibles, and infused pre-rolls.

  • Strategic Capital Deployment: Investments have been made in advanced production equipment to enhance the Company's capability to produce higher-quality, customer-sought products. This strategic capital deployment aims to maximize ROI by expanding product lines and improving production efficiency, thereby catering to evolving consumer preferences.

  • Enhancing the In-Store Customer Experience: Under the leadership of Dave Vautrin, the Company's new Chief Retail Officer, the in-store experience at Etain's locations is being revamped. Incorporating elements from Fluent's successful retail strategies, the Company aims to create a more engaging, customer-friendly environment, to improve customer satisfaction and drive sales through a more cohesive brand presentation.