TELUS International (rebranding to TELUS Digital Experience) Announces Leadership Appointments, Driving Continued Momentum for its Enterprise-Grade Generative AI Engine, Fuel iX

In This Article:

AI and SaaS Industry Veterans, Bret Kinsella and Tim MacGregor, Bring a Combined 50 Years of Experience to TELUS Digital Experience

VANCOUVER, British Columbia, July 16, 2024--(BUSINESS WIRE)--TELUS International, rebranding to TELUS Digital Experience later in the third quarter (NYSE and TSX: TIXT), has recruited two seasoned artificial intelligence (AI) and Software as a Service (SaaS) industry professionals to its Fuel iX leadership team. The strategic hires of Bret Kinsella as General Manager and Tim MacGregor as Vice President of Business Development, underscore the company’s commitment to ongoing innovation and excellence in designing, building and delivering AI-powered customer experiences for its clients.

TELUS International announced the beta release of Fuel iX, the proprietary, enterprise-grade GenAI engine, in April 2024, launching two main solution areas: Fuel iX Core and Fuel iX Apps.

Fuel iX Core serves as a foundational integration and administration platform for enterprise AI. It provides a suite of features and connectors for observation, arbitration, orchestration, moderation and heightened security. Fuel iX Apps delivers templates for GenAI applications tailored for customer and employee experiences, supports third-party applications, integrates application channels, and more. Most recently, Fuel iX Core powered the first GenAI customer support chatbot to receive international Privacy by Design certification (ISO 31700-1), which was developed by a leading Canadian technology and telecommunications company.

"Generative AI represents a once-in-a-generation technology platform shift, and Fuel iX is a product designed to help enterprises make that transition to a new set of capabilities," said Tobias Dengel, President of WillowTree, a TELUS International Company. "Working with our software development, data science and data engineering teams, I’m excited to see how Bret and Tim's leadership will accelerate enterprise adoption, management and optimization of generative AI capabilities that provide outsized value for our clients."

In his role as General Manager of Fuel iX, Bret will oversee and drive strategy, design, engineering, marketing, sales and operations. He is the founder of Voicebot.ai, a leading news and research publication focused on transformational AI technologies that has published more than 5,000 articles and a number of landmark reports on AI adoption, and produced nearly 400 podcasts. He also authors the popular generative AI daily newsletter Synthedia. As an award-winning AI analyst, his articles have appeared in Harvard Business Review, USA Today, WIRED and VentureBeat. Earlier in his career, Kinsella held Chief Marketing Officer positions for several AI and enterprise SaaS software companies and was a practice leader at Accenture and Sapient. He is a graduate of UCLA and the University of Pennsylvania’s Wharton School.