Chandler strengthens the #AiresAthletes campaign, reinforcing the importance of EMF protection to enhance recovery and overall well-being*
Chandler fuels Aires' brand awareness, growth by engaging his nearly 3 million social media followers and deepening connection to UFC's 700 million fans globally
Partnership includes NIL rights, exclusive content creation, social media collaboration, event appearances and PR
TORONTO, Oct. 8, 2024 /PRNewswire/ -- American Aires Inc. (CSE: WIFI, OTCQB: AAIRF) ("Aires" or the "Company"), a pioneer in cutting-edge technology designed to protect against electromagnetic radiation and optimize human health, today announced a partnership with dynamic UFC Lightweight title contender Michael Chandler. Chandler will promote the company's EMF protection technology that safeguards against radiation from wireless technologies and enhances recovery and overall well-being.*
In May, Aires Tech announced a global marketing partnership with the UFC. The alliance provides Aires' brand and products with meaningful visibility to the UFC's more than 700 million fans across 170 countries and within UFC’s biggest events.
Chandler joins Canada basketball star RJ Barrett of the Toronto Raptors, 6-time NHL All-Star John Tavares of the Toronto Maple Leafs, UFC Flyweight Maycee "The Future" Barber, and NFL Legend Tiki Barber as #AiresAthletes brand ambassadors.
Global League Alliances Aires Tech is pioneering the application of EMF-neutralizing technology to athletic performance and recovery. Elite athletes have embraced the benefits of Aires Tech's Lifetune products, particularly for their role in enhancing physiological performance through EMF modulation. Partnering with Michael Chandler will further fuel Aires' brand awareness and sales growth by deepening its connection to the more than 700 million UFC fans. Aires Tech has also inked global brand partnerships with the WWE and Canada Basketball.
#AiresAthletes Campaign The Company's #AiresAthletes campaign connects the Aires brand with peak performance and health in the minds of consumers. Chandler will appear in programming and content to engage athletes and UFC fans, highlighting his personal experiences with Aires' technology.
"Michael's holistic approach to training and recovery has enabled him to become one of the best MMA fighters in the world," said Josh Bruni, CEO of Aires Tech. "He searches for every gain, every advantage and Aires' technology provides an edge in the Octagon by boosting his performance and overall well-being."
"I'm always looking for an edge and constantly pushing myself beyond what I think I'm capable of," said Chandler. "Aires has become a key part of that process for me. It's not just about how hard I train; it's about being mindful of what I expose my body to. Aires provides that extra layer of protection, helping me stay at my peak, especially as I get ready for UFC 309 at the Garden."
As part of the deal, Aires Tech receives name-image-likeness (NIL) rights, content production for Company marketing and advertising over the next 12 months, social media posts that directly engage Chandler's nearly 3 million social media followers, use and demo of Aires products and event appearances and PR on behalf of the brand.
Michael Chandler will face Charles Oliveira in the co-main event at UFC 309 on November 16 at Madison Square Garden where Aires Tech will be activating a unique fan experience.
For more information about the partnership, the #AiresAthletes campaign and Aires' innovative EMF protection technology, please visit www.airestech.com.
About American Aires Inc. American Aires Inc. is a Canadian-based nanotechnology company committed to enhancing well-being and environmental safety through science-led innovation, education, and advocacy. The company has developed a proprietary silicon-based resonator that protects against the harmful effects of electromagnetic field (EMF) radiation.* Aires' Lifetune products target EMF emitted by consumer electronic devices such as cellphones, computers, baby monitors, and Wi-Fi, including the more powerful and rapidly expanding high-speed 5G networks. Aires is listed on the CSE under the ticker 'WIFI' and on the OTCQB under the symbol 'AAIRF'. Learn more at www.investors.airestech.com.
*Note: Based on the Company's internal and peer-reviewed research studies and clinical trials. For more information please visit https://airestech.com/pages/tech.
Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position, business strategy, use of proceeds, corporate vision, proposed acquisitions, partnerships, joint ventures and strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management's current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "predicts", "intends", "targets", "aims", "anticipates" or "believes" or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions "may", "could", "should", "would", "might" or "will" be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions and dependence upon regulatory approvals. Certain material assumptions regarding such forward-looking statements may be discussed in this news release and the Company's annual and quarterly management's discussion and analysis filed at www.sedar.com. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.
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