What data, dates, and dollars have in common

"Daters who are budgeting are getting 25% more matches and having 16% more conversations than people who aren’t.” Yes, you read that right. OkCupid's and ARCHER's Director of brand marketing and communications Michael Kaye spoke with Living Not So Fabulously hosts David & John Auten-Schneider about the data behind dates. It seems that people are particularly attracted to people who can budget and communicate about money, aligning with the loud budgeting trend of younger generations, Kaye discussed further.

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