Mazda North American Operations CEO Tom Donnelly sits down with Market Domination Overtime Hosts Julie Hyman and Josh Lipton to talk about how the Japan-based automaker plans to grow its presence in the US market.

Mazda is expected to reach 400,000 deliveries in the US in 2024 and expects that number to grow in 2025. Donnelly tells Yahoo Finance the 2025 US sales target is “north of 450 [thousand] at this point.”

The executive notes, “Obviously, we need to keep an eye on what's happening in the overall industry” as part of the company’s market-based approach. He says there are two catalysts that “are going to continue to spur our growth.” The first is the company will introduce the CX 50 hybrid, assembled in the US.

The second growth catalyst is “a new brand campaign, ‘Move and Be Moved.’” Donnelly says, “It really addresses the opportunity that we saw in terms of the building blocks that we've put in place over the last couple of years. So we feel like we've got the product piece pretty well dialed in together with our retail partners. We've invested heavily in the experience that we provide our customers, and we're getting very good accolades for that from both our dealers and our consumers.”

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This post was written by Naomi Buchanan.