As artificial intelligence (AI) advances, so does the risk of the tech being used for fraud and scams. Proof Founder and CEO Pat Kinsel joins Asking for a Trend Host, Josh Lipton, to discuss how the identity authorization company helps consumers secure digitized transactions.

“Proof is the first identity authorization network, and so we have a range of products that use identity to help companies determine if they should authorize a transaction, a loan, you know, an account change, [or] a wire withdrawal,” Kinsel tells Yahoo Finance.

“We started an online notarization. We're really the company that helped to digitize online notarization. We passed 47 state laws. We did the country's first-ever online mortgage, auto sale, [and] estate planning documents. We've been out changing laws, building products, [and] helping people digitize critical transactions,” the CEO adds.

Kinsel says the company is “very focused on scaling our current clients and really solving this problem of trust,” though he notes, “We like being a private company. We like continuing to invest in our in our platform. I think for us, something like an IPO is probably 2027 and outward.”

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This post was written by Naomi Buchanan.