Restaurants are fighting in a 'value war': Dine Brands CEO

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Dine Brands (DIN) released its second quarter results that beat estimates on profit but showed a negative comparable same-restaurant sales growth for some of its brands.

Dine Brands CEO John Peyton joins Yahoo Finance reporter Brooke DiPalma to give insight into the company's performance and the state of the consumer.

On what the state of the consumer going out to eat, Peyton claims: "It's a value war. And really it's a fight for share of wallet. So at a time when our target guest is dining out less, we have to make sure that when they do choose to dine out, that IHOP or Applebee's or Fuzzy's are their first choice. And right now, really delivering great value and a great experience is what does that."

He continues with: "What I can tell you is that the guest today is very value-driven, right? And you're seeing that across the restaurant segments today. And what's important to keep in mind... is that our promotions at Applebee's, IHOP, and Fuzzy's are always profitable. We construct them in partnership with our franchisees. Each brand has an ad committee, and together we put those promotions together, and they're designed to drive profitable traffic."

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This post was written by Nicholas Jacobino