The Super Bowl is right around the corner and many viewers, as excited as they are for the game, are often equally excited for the advertisements that play during the game. A recent report from Bank of America revealing a potential boost for consumer stocks. A couple of companies who spent on advertisements include Anheuser-Busch (BUD) and Molson-Coors (TAP).

Yahoo Finance's Josh Schafer, Alexandra Canal, and Pras Subramanian discuss the the impact and return on investment that NFL ads have for companies.

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

Editor's note: This article was written by Nicholas Jacobino

Video Transcript

PRAS SUBRAMANIAN: Another thing, with the Super Bowl just around the corner, I've been looking at, which stocks may be a good bet. Well, Bank of America today listing a few big names. They expect to see a boost as consumer stock-- stocks up and start buying.

Well, basically, what they're saying is that a lot of the big brands use the big game as a way to jump start some messaging, show you some new branding. And some of the stocks that these companies really that are really high on was beer companies in particular-- Bud, Molson Coors returning with Coors Light to Super Bowl. But as I think three different ads in Super Bowl. Constellation Brands, not so much there. But they kind of launched their lot of their sports marketing with beer stuff.

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So seeing a lot of that staples names, too. Makes sense.

JOSH SCHAFER: To me, it's interesting. They really highlighted beer in that research note from Bank of America. And it makes a lot of sense when you think about the story of Budweiser that we've talked about a lot over the last year and sort of making your pitch back to your general consumer base. We know the Super Bowl has a giant audience. It also has a giant audience of people that drink beer and watch football.

It's sort of-- it's the perfect moment to make your pitch again, whatever their sort of big rebranding pitches are, right, to have a creative ad--

ALEXANDRA CANAL: Those are the ads that stick out to me, too.

JOSH SCHAFER: Yeah. Those are the ads that stand out. And you bring sort of people back, maybe we get the Clydesdales back for Budweiser. Those horses were always a hit. I don't know, but something like that when you have your target market audience all watching.

ALEXANDRA CANAL: Especially when Bud Light and that brand has really been under scrutiny heading into this Super Bowl, so we'll see if that could do anything. But also, I caught my eye on a separate story about how the Taylor Swift effect could perhaps be entering the ad market, with companies like L'Oreal, ELF cosmetics. They've never submitted ads into the Super Bowl. And now they are going to be for the first time.