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Harley-Davidson, Inc. (HOG)

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35.46 +0.68 (+1.96%)
At close: October 14 at 4:00 PM EDT
35.74 +0.28 (+0.80%)
Pre-Market: 8:00 AM EDT
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DELL
  • Previous Close 34.78
  • Open 34.64
  • Bid 35.02 x 1000
  • Ask 35.77 x 900
  • Day's Range 34.19 - 35.53
  • 52 Week Range 25.43 - 44.16
  • Volume 1,294,877
  • Avg. Volume 1,810,043
  • Market Cap (intraday) 4.667B
  • Beta (5Y Monthly) 1.46
  • PE Ratio (TTM) 7.18
  • EPS (TTM) 4.94
  • Earnings Date Oct 24, 2024
  • Forward Dividend & Yield 0.69 (1.95%)
  • Ex-Dividend Date Sep 16, 2024
  • 1y Target Est 42.88

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

www.harley-davidson.com

6,400

Full Time Employees

December 31

Fiscal Year Ends

Recent News: HOG

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Performance Overview: HOG

Trailing total returns as of 10/14/2024, which may include dividends or other distributions. Benchmark is

.

YTD Return

HOG
2.36%
S&P 500
22.85%

1-Year Return

HOG
21.25%
S&P 500
35.40%

3-Year Return

HOG
2.52%
S&P 500
34.28%

5-Year Return

HOG
10.47%
S&P 500
97.28%

Compare To: HOG

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Statistics: HOG

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Valuation Measures

Annual
As of 10/14/2024
  • Market Cap

    4.67B

  • Enterprise Value

    10.33B

  • Trailing P/E

    7.18

  • Forward P/E

    7.64

  • PEG Ratio (5yr expected)

    2.22

  • Price/Sales (ttm)

    0.83

  • Price/Book (mrq)

    1.36

  • Enterprise Value/Revenue

    1.74

  • Enterprise Value/EBITDA

    10.39

Financial Highlights

Profitability and Income Statement

  • Profit Margin

    11.39%

  • Return on Assets (ttm)

    3.84%

  • Return on Equity (ttm)

    20.14%

  • Revenue (ttm)

    5.95B

  • Net Income Avi to Common (ttm)

    677.67M

  • Diluted EPS (ttm)

    4.94

Balance Sheet and Cash Flow

  • Total Cash (mrq)

    1.28B

  • Total Debt/Equity (mrq)

    219.83%

  • Levered Free Cash Flow (ttm)

    1.44B

Research Analysis: HOG

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Earnings Per Share

Consensus EPS
 

Revenue vs. Earnings

Revenue 1.62B
Earnings 218.27M
 

Analyst Recommendations

  • Strong Buy
  • Buy
  • Hold
  • Underperform
  • Sell
 

Analyst Price Targets

39.00
42.88 Average
35.46 Current
50.00 High
 

Company Insights: HOG

Research Reports: HOG

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    Small- and mid-cap stocks (SMID), despite bursts of outperformance, have underperformed large-caps year to date - as they have over the past five years. But they may be in a better position to generate market-beating returns going forward. SMID companies tend to focus on domestic markets, so their businesses could be less disrupted by the fallout from unrest in the Middle East, the Russian invasion of Ukraine, issues in China, or other geopolitical developments. As well, the prices of SMID stocks generally are lower than the prices of large-caps. SMID stocks can be risky, but despite those risks, diversified investors look to have exposure to small- and mid-caps based on the long-term performance record. We estimate that 20% of the U.S. stock market's capitalization is comprised of SMID stocks.

     
  • Harley-Davidson: Lowering Moat Rating to Narrow From Wide as Market Share Languishes

    Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 38% of the heavyweight domestic market in 2023.

    Rating
    Price Target
     
  • As Recreational Product Demand Slows, Harley Pares Back Shipment Outlook to Defend Brand

    Harley-Davidson is a leading global manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, and has yet to restore (at 38% in 2023). In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.

    Rating
    Price Target
     
  • Harley-Davidson Earnings: Firm Profit Suffers Over Remainder of 2024 as Shipments Skid to a Halt

    Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, and has yet to restore (at 38% in 2023). In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.

    Rating
    Price Target
     

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