On Holding (ONON) has implemented several strategies that seem to have brought the company success despite discerning consumers who are pulling back in certain categories, especially higher-end goods. What makes On successful and how are they performing in a difficult environment?

On Holding Co-CEOs Martin Hoffmann & Marc Maurer sit down with Yahoo Finance Reporter Brooke DiPalma to give insight into the state of the consumer and the athletic apparel sector.

Hoffman describes their consumer as being in "a very good position, so we see very strong demand all around the globe."

Speaking on the success in China, despite concerns of slowing economic growth, Hoffman says: "We will be opening probably around 10 to 12 stores a year and then also online with Tmall, live shopping is a very interesting shopping channel in China and, and we invest in that. It's a major part of our business, so yeah, very positive to bring China to 10% of our business very close."

When it comes to concerns about tariffs on goods being shipped to the US from China, Maurer says that though they are "observing closely what is happening on a global and political scale," he is hopeful the company will still be able to deliver an affordable product for the US consumer.

The company also has had some success with adding robotics and automation to their business model to reduce costs with LightSpray, which uses a robotic arm to spray a shoe in three minutes.

Hoffman affirms, "It allows us to manufacture it in a very automated way".

He follows up with the environmental benefits: "Even more important, it's super sustainable. The CO2 footprint is already much lower than of a traditional product. So the upper has a CO2 footprint of 70% less, and it brings us closer to circularity, but it's really a unique design and it differentiates us. And we think it can revolutionize the running industry and the footwear industry."

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This post was written by Nicholas Jacobino